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Full text of "Government war advertising : report of the Division of Advertising, Committee on Public Information"

Government War Advertising 




Report 
of the Division of Advertising 



COMMITTEE ON PUBLIC INFORMATION 






1918 







'■>^, :, 



Government War Advertising 




Report 
of the Division of Advertising 



COMMITTEE ON PUBLIC INFORMATION 



1918 



This copy is inscribed 
to 



ivhose patriotic contribution ()f space or services 

has helped to win the war 

through advertising" 



Table of Contents 



I 



TlIK WORK OF THE DIVISION OF ADVFHTISIXC. 



Foreword 
Donations of Spaci' 



VM.V. 

1 Donations of Service 

« Method of Work 



i'AOK 

4 



II 



THE ADVEKTISIXC; ( AMPAKIXS 



U. S. Shipping Board 

Treasury Department 
Third Liberty Loan, (i 
"Keep Your Liljerty Horn 
Fourth Liberty Loan, !) 
War Saviiifi's Stamps, 

American Red Cross 
Second War Fund, 10 
Red Cross Christmas Roh Call, 14 

Committee on Pulilic Information 



6 


War Department 


1(5 


6 


Smileage 


19 




Department of Agriculture 


^20 


(Ivertising, (1 


Council of National Defense 


^20 




Department of Labor 


20 


10 


Fuel Administration 


22 




Replacement Engineers 


22 


11, 14 


I'niteil War AVork Campaign 


m 


tion 14 


The Future 


23 



III 



CONTRIIUTIONS OF SERVICE OR SPACE 



War Service Committees 

War Advertising Committees of Clubs 
Affiliated with the Associated Adver- 
tising Clubs of tiie World 

Advertising Agencies and Writers 

Artists 

Printers 

Advertisers Who Have Contributed 

Monthlies of General Circulation 



I'AGK 


, 


I'AGI 


27 


AVeeklies and Semi-monthlies of 






(ieneral Circulation 


33 




Farm Papers 


34 


2S 


Technical Trade a nil 




29 


Miscellaneous Publications 


36 


.'50 


House Organs 


45 


30 


College Papers 


47 


31 


Outdoor and Poster Advertising 


48 


32 


Street Car Advertising 


48 



Ejoecutive Order— January 20, 1918 

"I hereby create, under the jurisdiction of the 
Committee on Pubhc Information, heretofore 
estabhshed by Executive order of April 14, 
1917, a Division of Advertising for the purpose 
of receiving and directing through the proper 
channels the generous offers of the Advertising 
forces of the Nation to support the effort of 
the Government to inform public opinion 
properly and adecjuately. " 

WooDKow Wilson 



C():s[:\riTTi:K ox public information 

George Creel, Cliainnun 

^ ,^ ,^ national offices 

The Secretary of State 

_, „ --, 8 Jackson Place 

Ihe Secretary of War ,,r , • t-. ^ 

Washington, D. C. 
Ihe Secretary of the Navy 



DIVISION OF ADVERTISING 

William II. Johns, Chairuiaii 

DiKECTORS 

Thomas Cusack 

AY. (\ D'Arcv 

executive offices 

O. C. Ilani ^r ^ ,., rn 

.Metropontan lower 

IK'iIk'iI S. Iloiislon .T A' 1 

New lork 
WiUiani 11. Johns 

L. B. Jones 

Jesse H . Neal <■' ' '^ « ^ ^' ' »•• • ^ • Ho pk 

Executive Senrtur;/ 



Report 

of the Division of Advertising 

Committee on Public Information 



New York. November 27tli, 1918. 

Honorable GEORGE CREEL, Chairman, 
Committee on Public Information, 
Wa.sliington, D. C. 

Sir: 

THE DIVISION OF ADVERTISING, whicll WaS 
established as part of your committee by 
the Executive order of the President . January 
'20, 1918, addresses to you this final account- 
ing of its work. To understand this labor — 
what were its opportunities, its limitations, 
and its accomplishments — it is necessary to 
begin with the President's order of January- 
'20th, which reads as follows: 

EXECUTIVE ORDER— January 20, 1918. 

"I hereby create, under the jurisdiction 
of the Committee on Public Information, 
heretofore established by Executive 
order of April 14, 1917, a Division of 
Advertising for the purpose of receiving 
and directing through the proper channels 
the generous offers of the Advertising 
forces of the Nation to support the effort 
of the Government to inform public 
opinion properly and adequately." 

WooDROw Wilson. 

The two fundamental words in the order, in- 
dicating the Division's duties, were "direct" 
and "offers." In other words, the Division's 
functions have been limited to the administer- 
ing of donations. The material given by a 
generous, patriotic citizenry has been tremen- 



dous in quantity and quality, so that we have 
not lacked the wherewithal to work. 

The services the Division has been able to 
render, we believe, have been two-sided. On 
the one hand, the Government departments 
needing advertising help have been enabled 
to find space, counsel, copy and complete 
advertising service in one place; on the other 
hand, the advertising forces themselves, have 
been protected by the Division from im- 
proper demands upon them as well as from 
duplication of legitimate demands. 

Both sides have been benefited also, we 
trust, by the fact that through the Division 
of Advertising a sane and proper conception 
of the place of advertising in accomplishing 
governmental purposes has been made avail- 
able to those who had previously lacked the 
ojiportunity of investigating the subject. In 
other words, besides doing its daily work for 
winning the war, the members of the Division 
of Advertising have been able to bring the 
American public and the advertising world 
together in better understanding. 

In taking up the details of our work, we 
consider it our first and most important duty 
to acknowledge the Government's debt of 
gratitude to the generous donors of advertis- 
ing space and service which have made 
possible the work hereafter described. No 
mere recital, either in terms of agate lines or 
of dollars, can give an adequate picture of 
the value of these gifts to the common cause 
of winning the war, now so happily achieved. 
Something of the spirit which characterized 

[ 1 



(;()VKRXMEXT AVAR ADVERTISIXCl 



I 111' offers would li;i\c to Ix- jiddcd. ;iiul soiiie- 
lliiiif;. too, of lilt' iiiiiiu'iisiiriil)li' results ac- 
i-om|)lislie(l l)y tlu'so donations in hringing 
forcihly to our millions of citi/.ons llu' iicces- 
sar\' messages of tiic hour. 

Inade(|uate as I hey are. Ii()\\('\'er, llie lists 
of contrihutions of sjiaee and serviee whioli 
Iiave ai)|)eared in our ])revions reports are 



hereby made a ])art of this final re])(Ml and 
the only practical aeeounl which can be taken 
of the generosity of patriotic pnhlisliers. ad- 
vertisers, advertising agents, artists. c()j)y- 
writers and prinlers who cilJicr ])ui'cliasr(l 
sonu'tliing with money and gaxc it or else 
gave freely of their source of re\eiiue. which 
is the e(jiiivalent of nn)ney. 



Donations of Space 



E.KAMiNArioN of the list of donations will 
show that about SOD publishers of 
monthly and weekly ])eriodicals gave sjjace, 
worth $15!),'-275.()4 per month for the duration 
of the wai' and this was being increased 
montlil\- when the armistice suddenly ter- 
minatetl lIu' arrangement. On an annual 
basis this would have meant $1.91 1,:507.8'-2, 
i)ut as the contributions were "for the dura- 
tion of the war," the total would have been 
far in excess of that hgure had it been needetl. 
These included monlhl,\- and weekly maga- 
zine.s, business press, agricultural ])apers, thea- 
tre ])rograins in all the leading cities, and 
miscellaneous ])ublications. In aildition, ad- 
vertisers of merchandise purchased in various 
nationally circulated i)eriodicals $:54(),})S1 .'-21 
worth of s])ace and turned [his s|)ace o\<'r to 
the Division of Advertising to use for Govern- 
ment i)ur])oses. These were definite purchases 
for 1!)18, but indications had already been 
gi\cii lli;il i-enewals would follow in 1!)!!). .Vlso 
mu<li sjjacc in adxcrtisers" own ])ublications 
was devoted to (iovernnu'iit work in a similar 
manner, but as such s])ace is not sold, a mar- 



ket \aliie cannot be ])ut u|)on it. Miscellane- 
ous donations of space included winilow dis- 
plays in .stores throughout the country, s])ace 
in merchants' local newspa])er advertising, 
and local advertising through syndicated ad- 
vertising service. 

Figuring on a yearly basis, the donation of 
space only has totaled a])i)roxim;itely $"2,- 
■ioO.OOO. Of this, as figures given later will 
show, onl\' about $1 ,.5!)4,()()() was n.sed, owing 
to the sudden cessation of our activities. 

We are unable to include in our reporleil 
figures, though it has been of great \alne, 
outdoor ad\"ertising in both poster and 
l)ainted signs, which has been extensively 
used l)y various (lovernment de])artments to 
secure recruits foi- the army and navy, to call 
attention lo the neccssily of conserving food, 
to promote the sale of Liberty Bonds and 
War Savings Stam])s, and in the Red Cross 
and I'liited AVai- l"'uiid l)ri\-cs. 

In many of these campaigns the l)i\ision 
of .Vdxertising has contributed its services 
and has i-eceivcd the fullest co-o])eration from 
the outiloor advertising interests. 



Donations of Service 



A I TiiK \ i;hy top of the list of those who 
• gave freely of their time and of the serv- 
ices of their expert employes stand the ad- 
vertising agents of the country, 'i'heir .serv- 
ices were offered withoul I'cserve and were 



made eifecti\'i' by means of the war service 
committee of the association. Not only were 
no fees charged for the writing of the co])y 
which has been used by the Division with 
such success in the \arions campaigns, but 



REPORT OF THE DIVISION OF ADVERTISING 



[:i 



llic liiNoiits, "roiiglis" and in souu' cases tlie 
finished illustrations themselves were fur- 
nished to the Government without price. 
The best men in each of these organizations 
were always available, even I he proprietors 
themselves, and frequently night woi'k was 
resort(>d to in the filling of rush oi-dcrs. 

The Division of Pictorial Publicity of the 
Committee on Public Information, though a 
sister division and doing most of its work in- 
(le])endently of our division, holds a high 
place among the factors which nuule the work 
of the Division of Advertising effective. To 
tlie artists" organization we looked largely 
for the illustration of the periodical adver- 
tisements as well as for such posters as were 
furnished through our division. The gifted 
l)cucils and brushes of America's foremost 
artists were enthusiastically ofl'ered us and as 
gratefully used. The organization created by 
Messrs. Charles Dana Gibson, E. De Sales 
Casey and H. Devitt Welsh, was so effective 
and so conveniently located that co-operation 
between the two divisions was practical and 
void of lost motion. 

A notable gear in the Government's 
national advertising machine was the window 
display feature. This was made possible by 
the intelligent co-operation of the Inter- 
national Association of Display Men. This 
organization appointed a National War Serv- 
ice Committee on Window Displays, the 
chairman of which, Mr. C. J. Potter, took a 
desk in the New York offices of the Division 
of Advertising and not only turned over to 
the Division the entire window display re- 
sources of the Association in 600 cities, but 
directed the entire work of creating patriotic 
window displays throughout the country so 
that, timed to tlie minute, they supi^lemented 
our campaigns in the periodicals. The window 
display committee was instrumental in the 
l)uilding of 00,000 reported displays on 
various Government subjects, and probably 
hundreds more vmreported. 

Among the organizations co-operating with 
the Division by the appointment of war serv- 
ice connnittees were the following depart- 



ments of the Associated Advertising Chilis of 
the World represented in the National Ad- 
vertising Commission: 

Ai;ricuUnral l'ul)lishers' Association 

American Association of Advertising Afients 

American Association of American Direc- 
tory Publishers 

Associated Business Pajiers, Inc. 

Association of National Advertisers 

Church Advertising Dei)artnK>iit 

Community Advertising Department 

'I'lie Daily Newspaper Department 

Direct Mail Advertising Association 

Financial Advertisers' Association 

Gra{)hic Arts Association 

National Association of Advertising Sj)ec- 
ialty Manufacturers 

National Association of Employing Litho- 
grai)liers 

National Association of Theatre Program 
Publishers 

Outdoor Advertising Association 

Periodical Publishers' Association 

Religious Press Department 

Screen Advertisers' Association 

Three organizations outside the National Ad- 
vertising Commission did similar work. These 
were the Association of Employing Printers, 
Association of College Publications, and the 
Technical Publicity Association. 

The 164 local Advertising Clubs of the 
Associated Advertising Clubs of the World 
also appointed service committees and accom- 
plished valuable results in giving the Division 
desirable contact for local Supplemental work. 

On account of special grasp of the situation 
and eft'ective co-operation, special acknow- 
ledgment should be made of the work of the 
war service committees of the Association of 
National Advertisers, American Association of 
Advertising Agents, Agricultural Publishers' 
A.ssociation. Associated Business Papers, Col- 
lege Publications, Direct Mail Advertising As- 
sociation, Graphic Arts Association, National 
Association of Theatre Program Publishers, 
Periodical Publishers' Association, Technical 
Publicity Associat ion and the Six Point League . 

Also the pati'iotic and generous work of the 



4] 



GOVERNMENT WAR ADVERTISING 



Association of P>mploying Printers of New 
York City should be especially noted. They 
responded to every call for type composition 
free of charge. 

No account of the services of tlie Division 



great contribution of Harold A. Lebair. 
Serving on a Volunteer basis, he was llie 
virtual production nmiuiger and gave ])rac- 
tically all his time to directing the nuiltitud- 
inous details of the vast campaigns whicli the 



would he complete without a tribute to the Division contluctetl. 



Method of Work 



THE DIVISION OF ADVERTISING COUCcived 
itself as forming, with its co-oi)erators, the 
Advertising Agents Association and the Divi- 
sion of Pictorial Pul)licity, a great service 
advertising agency and organized accordingly. 
Meeting with its clients, representatives of 
the various Government Departments, either 
in its New York offices in the Metropolitan 
Tower, or in Washington, counsel was given 
as to the best method of attacking the client's 
problem . 

The Directors tlien planned the campaign, 
designated one agency or two, as the case 
denuinded, to write the coijv, luul it illustrated 
by artists chosen by the Division of Pictorial 
Publicity, secured approval from the Gov- 
ernmental client, carefully selected the proper 
publications to carry the jjarticular message 
in hand, and sent out the plates. 

Publishers who donated space have fre- 
quently commented favorabl^• upon the serv- 
ice given in this way by the Division, ("om- 
ments of Government clients will be given in 
their i)roper place. 



In carrying out this work tlie following staff 
was cmi>loyetl: 

Charles Haken 
George W. Collins 
Marion Fisher 
Georgette Hallock 
Marie E. IlasseJman 
Clarence A. Hope 
Ida F. Morio 
Louise W. Myers 
Alice Lillian Seixas 

It is a pleasure to bear witness to the unusual 
efficiency of this staff and to the spirit of 
patriotic service which has marked its work. 
In particular we must tell you of the in- 
telligent and effective management of the 
office by Clarence A. Hope, the Ex'ecutive 
Secretary. His organizing and directing 
ability made possible the performance of a 
vast amount of detail with speed and ac- 
curacy. And every member of the staff has 
co-oi>erate(l with him in a manner that has 
won our highest appreciation. 



66 



Get on the Job, Men! 

The Government is enrollin}^ a reserve of 

250,000 skilled workers for the Shipyards. 

If you can handle a tool expertly-your 

name is wanted. Come — enroll today in 

the United States Shipyard Volunteers. 

If selected, you will get good wages. 

You will have a steady job — at work 

for which your special experience has 

fitted you. 

The Government is spending mill- 
ions to provide good houses for you. 

You will be a War Worker. 

Wear a Badge of Honor and have a 
Certificate — showing your readiness to 
do work just as vital, just as necessary 
as the man who goes in the trenches. 

Enroll today— then stick to your job— 
you will be called later, when needed. 

Do your bit — build a ship. 

Go to the Nearest Enrollment A^ent of the 

Public Service Reserve 

of the Department of Labor 

If there ii no Enrollment Agent near you, mail the coupon 



99 




/ |( : EDWARD N. HUl 

m I'i- : ^- •'*• Shipping Board 



HURLEY, Chairman 

■d, Washin<ton, D. C. 

Please send me full information about mrolling in the 
'• United States Shipyard Volunteers. 



Name, 



iS<»tl 



Z Address. 
■ Trade . . 



U. S. Shipyard Volunteers 




The Advertising Campaigns 

U. S. Shipping Board Treasury Department 

OUR first important work was to plan and Third Liberty LiOaU 

prepare a campaign for the U.S. Shipping 

„ ,, -i-ii'-.i 1] 1^ ruEx the Secretary of tlie Treasnrv 

Board, to assist m obtammg through adver- W , > 'rr. • • 

.. . ,1 1 • 1 . 1 11 1 ni. ^ ' announced that the Third Lil)ertv Loan 

tising, the desired two hundred and hity . . . ■ 

., II- 1 1 i woiud open for subscription April fi. 1018, 

thousand sliipvard volunteers. ' . '. ' 

T^ ^, . ■ ., .• f ii commemorating the anniversary of our Conn- 

ie or this purpose the co-operation oi the , . ' . . . 

. . ^ , T> • T> I t''^' s entrance in the war. The Division of 

Associated nusinoss Tapers was secured. ... 

,, i- 1 1 1 i 1 It- Advertising immediately assigned such sxym-v 

Some hve hiiiulred trade and business i)apers . " '. . 

, p .1 - 4 - .- 1 1 to Liberty Loan advertising as could appear 

are members or this Association ami a plan . . ? . 

, , ^ ^, I 1- 1 1 during the period of subscription, 

was worked out tiirough whicli a very large ^ • 

, J. j^i 1111 Copy and schedules were submitted and 

number oi these papers gave i)age and double- 

,., . , 1 i- 1 1 .- . .1 1 approved by the authorities at Washington, 

page editorials and articles relating to the need . . \ . . 

, , . II. Its distribution summarized follows: 

for shijjyard volunteers. 

These editorials and news articles con- In.^rrtions Circulation Annimil 

tained couijons of enrollment, and they were General Maga- 

followed by the insertion of 400,000 adver- ^'"^« ^^-^ 8,.S81,8^>5 $^^>.()!)l.l(i 

..." - I , 1 -1 X Farm Papers (i7 6,814,782 23,849.51 

tising inserts printed on both sides on post- rp. ■ i ai- 

^ ' ' trade and xMisc. 

card stock, reproducing a postage-free post- Publications... ;3;5 511,480 2.;!4(i.()() 

card requesting volunteers to fill in, sign and House Organs. . . 4 36,000 170.00 

mail to Mr. Edward N. Hurley. Outdoor Display. 2 3„500.00 

In support of the same object the need for Newspapers 16 163,012 762.50 

Shipyard Volunteers-space in publications College Papers.. . ^2 65,200 874.50 

donated to the winning of the war was assigned Totals 177 15,972,299 $53,593.67 

by this Division to the Shipping Board. A 

summary of this space with its value follows: xt is to he noted that publications with 

Insertions Circulation A mount national circulations go to press several weeks 

General Magazines* 36 7,759,084 $16,085.40 to two months in advance of publication. 

Trade and Misc. Owing to the late announcement as to the 

Publications 44 434,152 3,631.34 ^j^^^ ^f ^]^^ X]ji,.,l J^iherty Loan Sul)scri])tion, 

Totals 80 8,193,236 $19,716.74 a comparatively .small percentage of .si)ace on 

our schedules could be used for that cam- 
On March 1st we received a letter from ]Mr. paign. 
Hurley from which we quote in ])ar( : — 

"I take this opportunity of compliment- "Keep Your Liberty Bond" 

ing you upon your excellent work and I jidvertisiuff 

believe that the appearance of this ad- 
vertising will result in our securing the 'l^'i^' Treasury l)ci)arlnuMit also re(|ucslc(l llie 
large number of men needed to com- Division of Adyertising to put out in tiic 
plete the .shipbuilding program. Please interest of the (loyernmeut and of the public 
express my ai)])rccialion to all those who a cani])aign of caul ion and advice against 
have c<)ntril)iited their time and efforts .selling Liberty Bonds indiscriminately. The 
to tliis exccllcnl pulilicity c.iinpaign. iiniK)rtancc of this (;niii)aign was ni)piireiU . 
Edward N. Hurley, C7iairma//." and the Dixision of Advertising prepared 

'"CuMieral Miiwiziiirs" in the suniniiirizcd sclit'ihlU's tliniuKlioiil llii~ rciioit N li> Ik- iim<IitsIci(>iI .i> rcli-M in;; to Mimtlilii.'>^. Si'iiiiMolitlilio.s miiiI 
Weeklies. inehlililiK Theatre Programs in the leading; cities. 

(il 



iiiiiiiliiiiiiiiiiiiliiimiliiiiiiiiiiliiiiiiiliiiiifliiiiiiiiiiiiiiiiiNiiiiiiiniiiiiiiiiiira^ iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiixigniiMiiliaiiiHniiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiMi inimniii niiiiiiiiiiiiiiiiiiiiiiniiiiiii n ■■iiiiiiiiiiiiiiii 

Will You Invest Your Money Let Germany Take it 
With Uncle Sam Now? ^^ away From You Later? 





► E practical. Look squarely at the facts. We will either invest our money with Uncle 
Sam now, at good interest rates, to help him win this war, or we will give it up later 
to pay Germany's war cost — and as much more as Germany chooses to collect. Invest in 

^ U. S. GOVT BONDS 

Third Liberty Loan 

This space contributed to the Winning of the War by 

Ihmngh llie riit'isinn nf AdveriMng. V. S. (loverinment CommUfpp on Puhlic hifcrmntion. 




\DVERTISING TO VICTORY 



I Am Public Opinion 

All men fear me! 

I declare that Uncle Sam shall not go 
to his knees to beg you to buy iiis 
bonds. That is no position for a fight- 
ing man. But if you have the money 
to buy. and do not buy, I will make 
this No Man's Land for you! 

I will judge yovi not by an allegiance 
expressed in mere words. 

1 will judge you not by your mad 
cheers as our boys march away to 
whatever fate may liave in store for 
them. 

I will judge you not by the warmth of 
the tears you shed over the lists of the 
dead and the injured that come to us 
from time to time. 

1 will judge you not by your uncovered 
head and solemn mien as our maimed 
in battle return to oiu- shores for lov- 
ing care. 

But. as wise as 1 am just, I will judge 
you by the material aid you give to 
the fighting men who are facing death 
that you may live and move and have 
your being in a world made safe. 

I warn you — don't talk })atriotism over 
here, unless your money is talking vic- 
tory Over There. 

I nm PuhUr Opinion! 

As I judge, (ill men stand or fall! 

Buy U. S. Gov't Bonds Fourth Liberty Loan 




ContributeJ through Division ot 
Advertising 




I'nitcd States Gov't Conini. on Public 
Information 



This .sftitf*^ nnit rihntfd Jiir the Whinitit^ of flip War hy 



REPORT OF THE DI\ 

copy which was chily approved and assigned. 
Siinunary of sfhcihdc follows: 

Insertions Circulation Amount 
General Maga- 
zines 4!) I'i.OOG.OOo $"25,796.20 

Farm Papers ... . 92 i:J,367,50G 30,977.89 
Trade and Misc. 

Publications... 2;5(i 1,907,202 l.'J, 161.80 

House Organs. . . 48 768,950 2,497.50 

Newspapers 6 239,500 4.34.00 

College Papers... 3 10,500 75.00 

Totals 434 28,359,753 $72,942.45 

Fourth Liberty Loan 

In co-operation with tlie Treasury Depart- 
ment officials, copy was prepared by us, suJ)- 
niitted and apjn-oved. This copy appeared 
during the period of the Loan, September 28th 
lo October 19th. 

This was the largest single campaign carried 
out for any (lovernment war need by the 
Division of Advertising. 

The summarized schedule follows: 

Insertions Circulation Amount 

General Maga- 
zines 167 46,082,728 $134,552.29 

Farm Papers.. 153 13,277,729 35,300.95 

Trade & Misc. 

Publications. 586 5,945,450 .35,999.41 

House Organs. 105 793,550 5,530.00 

House Organs 

(posters).... 226 2,467,775 16,950.00 

Newspapers... 76 980,.363 3,254.70 

College Papers. Ill 352,250 3,691.48 



Totals... 1424 69,899,845 $235,338.83 

It should be noted that this does not cover 
entirely the work of the Division of Adver- 
tising in the interest of the Fourth Liberty 
Loan, since much that we were able to accom- 
plish cannot be so concretely stated. 

For example, through the work of the 
National War Service Committee on Window 
Displays in 500 cities in 40,000 leading stores 
a most valuable but incalcidable service was 
rendered the Fourth Liberty Loan through 
the display of Liberty Loan posters. Also 
through another co-operating committee — 



ISIOX OF A1)VERTISIN(; [ !) 

the National War Service Conunittee on 
Direct Mail and House Organs — who were 
furnished by the Division of Advertising 
with photographs of Liberty Loan i)osters 
and the po,sters themselves for the use of 
House organs published throughout the 
coimtry. This service aggregated a circula- 
tion of over four millions in over 200 im- 
portant house organs . Many of these house 
organs at their own expense republished 
posters in full colors on front or back covers 
and many others would have done this had 
time permitted. 

The following letters have been received 
from L. B. Franklin, Director of the Loan, 
and Mr. Frank R. Wilson, Director of Pub- 
licity: 

Sept. 12 
"I wish to thank you for your letter of 
Se])t. 11th advising me to the effect that 
total advertising .space has been assigned 
of a value of over $200,000. This is a 
.splendid contribution to the Loan. I 
want to take this opportunity of ex- 
pressing to you my appreciation for the 
splendid co-operation we have had from 
your division. 

Yoiu-s sincerely, 
L. B. Franklin, 

Director.'' 

Sept. 16th 
"Please accept my thanks for your ex- 
cellent co-operation. The figures showing 
the total value of this space which has 
been turned to the credit of the Liberty 
I>oan are imposing. I am sure this pub- 
licity will be an important contribution 
to the success of the campaign. Again 
thanking you, I am, 

Sincerely yours, 

Frank R. Wilson, 
Director of Publicity.'' 

War Savings Stamps 

ADVERTISING sjiacc and services have been 
i- given regularly to sell WarSavingsStamps, 
this being a continuous campaign. We were, 
however, notified late in May of President 



10 



GOVERNMENT WAR ADVERTISING 



Wilson's appointment of June "28111 as Na- 
tional War Savings Stamp Day, and were 
informed that on or before that day all Ameri- 
cans would be expected to pledge their savings 
in as great a degree as possible, the effort being 
to obtain pledges for the entire two billion 
dollars called for this year. 

This was short notice, but we were able to 
assign a considerable amount of space in me- 
diums of national circulation, general weeklies, 
trade journals and farm papers i)ul)lished ])ri()r 
to June '•28tli. 

We were also invited to co-operate with 
the Treasury officials in providing newspaper 
advertising copy to be sent all over the 
country. This cop.^' was hurriedly prepared 
and sent out advertising the purpose of War 
Savings Day. We also sent to a large list of 
l)ublications electrotypes of a coupon to be 
filled in, signetl and sent to local postoffices. 
This was given very large circulation. 

Mr. H. E. Benedict, Executive Secretary 
of the National War Savings Committee, 
wrote on Jime 7th. 

We quote in part as follows: 



"I want to tell you how grateful our 
Connnittee is for the help you have given 
us. It would have lieen j^ractically im- 
possible for us to have turned out the 
advertising for our June '28th cami)aigii 
without the assistance of your Committee 
and, of course, we could have done noth- 
ing in getting space in national publica- 
tions. 

The summarized report follows: 



Inse 


•rtiotis 


Circulation 


Amount 


General Maga- 








zines 


389 


58,916,368 


$1"24,464.1"2 


Farm Papers. 


373 


"26,668,973 


58,609.-27 


Trade & Misc. 








Publications 


10.59 


8,555,5"23 


46,1"2S.49 


House Organs 


10(> 


3,0"20,450 


4,6-25.00 


Outdoor Dis- 








play 


.S 




3,050.00 


Newspapers. . 


4.54 


3,477,490 


8,703.90 


College Papers 


30 


91.700 


1,04-2.51 


Book Jackets. 


llfi 




7,700.00 


Theatre Cur- 








tains 


75 




1,500.00 


Totals . 


"260,5 


101,630,.504 


$255, 8-23. "29 



American Red Cross 



Second War Fund 

MK. George S. Fowler and Mr. Clarence 
D. Newall, in charge of publicity for 
this drive, conferred with us early in January 
last. We were asked to su])])ly the copy, the 
illustrations and the space for the national 
advertising for the $100, 000 ,000 Red Cross 
War Drive. In connection witli the Red 
Cross campaign there was i)rc])ared under our 
direction — the idea, the drawing and tlie copy 
for that notable adverti.sement "The (ircalcsl 
Mother in the World" \\lii( li ajjpeared in 
newspapers, nuigazines and posters with 
greater repetition and force than any other 
advertisement foi- an_\- |)liase of (io\ernment 
endeavor since the war began. This idea and 
illustration is at the present time being used 



continuously as a Red Cross symbol. A 
summary of space scheduled in the campaign 
follows: 



Insertions Circulation 
General Maga- 
zines l!23 44, "285, 515 

Farm Pa])ers. . . 109 i;i,106,618 
Trade and Misc. 



Publications. . 

House Organs . . 
Outdoor Displaj' 
Newspapers. . . . 
College Papers. . 



"255 



3 
"23 



"2,484, 7(>7 
694,000 

6,-214 
5"2,800 



J mount 

$1-20,508.70 
33, 945. 4-2 

18,4"26.37 

1.70-2.50 

-2,000.00 

150.00 

670.47 



Totals 540 60,6-29,914 .1(177,403.46 

.Mr. II. V. Davison, Chairman of the Red 
Cross War Council, wrote to the Di\ision 
under date of June 3rd as follows: 



Save the 

Thoughtless 




ars 



WS.S. 

WAR SAYINGS STAMPS 

ISSUED BY THE 

UNITED STATES 
GOVERNMENT 



"/ got the sweetest hat today. And, my dear, of course, 
I didn't really need it, hut — " 



'What if it is only a few blocks? Here, taxi!" 



"I know I'd feel a lot better if I ate less, but I simphi 
must have a big order of — " 



Over there in the Picardy mud, pock-marked with 
significant craters and "plum-caked" with unspeakable 
things that once were men, our soldiers can't hear all 
that some of us are saying. Good that they can't, isn't 
it? It wouldn't make it any easier to stand firm against 
those blood-crazed, grey hordes who come on wave 
after wave because they believe their Kaiser is "God's 
anointed shepherd of the Gennan people." 



It isn't that we Americans are a selfish people. We 
have simply been thoughtless. 

Money is needed to win this war — let's pive it. So far, 
we have been asked only to lend — to lend at a good round 
4% interest. Turn your THOUGHTLESS dollars into 
War Savings Stamps. 

NATIONAL WAR SAVINGS COMMITTEE, 
WASHINGTON 




Cantrihuttd through Division of AJmlising United Stales Cov't, Comm. on Public information 

This space conlribukd for the Winning of the War by 






The Greatest Mother m tdeWMD 



Stretching forth her hands to all in need; 
to Jew or Gentile, black or white; know- 
ing no favorite, yet favoring all. 

Ready and eager to comfort at a time 
when comfort is most needed. Helping the 
little home that's crushed beneath an iron 
hand by showing mercy in a healthy, hu' 
man way; rebuilding it, in fact, with stone 
on stone; replenishing empty bins and 
empty cupboards; bringing warmth to 
hearts and hearths too long neglected. 

Seeing all things with a mother's 

1 sixth sense that's blind to jeal' 

ousy and meanness; seeing men 



in their true light, as naughty children — 
snatching, biting, bitter — but with a hid' 
den side that's quickest touched by mercy. 

Reaching out her hands across the sea to 
No Man's Land; to cheer with warmer 
comforts thousands who must stand and 
wait in stenched and crawUng holes and 
water'soaked entrenchments where cold 
and wet bite deeper, so they- write, than 
Boche steel or lead. 

She's warming thousands, feeding thou' 
sands, healmg thousands from her 
store; the Greatest Mother in the 
World— the RED CROSS. 



Every Dollar of a Red Cross War Fund goes to War Relief 



This space Contribiucd for the Winning o/ the War f);y 



ihnmiih Dit'isiori of Aiiivrtisin«, Uniteti Sta(ci Goicnimt-nt Commiltci' on Public Infnrmaliim 







\Make this a Tied Cross Christmas 



AME;RICA'S second war-time Christmas is almost here. Our 
- thoughts, our interests, our hearts are not in the trivial things 
now— they are with the boys in France and our war-tried Allies. 

Their thoughts, their interests, their hopes behind the American Red Cross — that there 

are in the Red Cross and the knowledge that is full membership in every American home, 

it is ever present and ready to lend them No other word we can send will give them 

aid most needed. Let our Christmas message greater encouragement, or fortitude for that 

to those loved ones be that we stand solidly which must be accomplished. 



+ 



All you need is a heart and a dollar 

Red Cross Christmas Roll Call, December 16-23 



Contributed throufih Division nf Advertising 




+ 



United States Gov't Comm. on Public Inforniati* 



This space contributed for the Wijming of the War by 



u 



GOVERNMENT WAR ADVERTISING 



"On behalf of tlio AiiuM-iciui Rt'd Cross 
and all of us bore at Heacl<iiiarters may 
we express our ap])re('iation and in- 
debtedness most heartily for your splen- 
did co-operation and i)ractical sujiport 
which you have given in the Second War 
Fund Campaign. 

Our subscriptions went over tlie top by 
sixty-eight per cent, and this splendid 
achievement is due in no small jiart to 
the advertising in the magazines, farm 
press and trade ])aj)ers wliich sujiplietl 
space for publicity ])ur])oses through the 
Division of Advertising. 
Your co-operation was invaluable to us, 
and we want you and all who aided us to 
know how warm oiu- feelings are toward 
each and every one for the help wliich 
has been given to the Red Cross. 

Very truly yours, 
Henry 1'. Davison, 
('liair)nan Red Cross ('(luncil." 

Red Cross 
Christmas Roll Call 

THE membership campaign of the American 
Red Cross has been set for December 16th 
to '■lllrd. anil in the obtaining of universal 
membership wliich is the aim. advertising 
space in the month of December has been 
assigned for this drive. A series of adver- 
tisements have been i)repared which will run 
in the interests of this campaign. Both ad- 
vertisements and posters will again feature 
"The Greatest Mother in the World." 



Shortly before and diu'ing the week of 
December 16tli to "^-'ird the National War 
Service Committee on Window Displays has 
arranged for effective window Displays of the 
posters. This work is to be carried on in 
60,000 windows in 600 cities. In this cam- 
paign the services of the National War Serv- 
ice Committee on Direct Mail and House 
Organs are also being given. Posters and 
photographs of posters are being sent to 1 ,500 
house organ jiublishers. A very large niunber 
of these iiublishers will reproduce the posters 
on their front covers, very many of them in 
color. The following siunmarizes the space in 
which this advertising will appear: 



Insertions 


Circulation 


Amount 


General Maga- 








zines 


17(; 


;?5,204,923 


$ 90,121.20 


Farm Papers . . . 


KW 


13,625,816 


39,882.95 


Trade and Misc. 








Publications. 


033 


8,884,114 


35,923.44 


House Organs. . 


101 


1,903,350 


5,220.00 


Newspapers .... 


57 


382,638 


2,157.00 


College Papers. . 


92 
1222 


280,129 


3,147.50 


Totals 


60,280,970 


$176,452.09 



Though this campaign has still to run, Mr. C. 
S. Clark, Executive Secretary of theChri.stmas 
Roll Call, has written under date of Novem- 
ber 22nd. 

"I want to tell you how amazed and de- 
lighted we were to have the report of your 
schedule to November 1st and to know 
what a wonderful amount of publicity we 
are receiving through yi)ur Division."" 



Committee on Public Information 



T\\(j campaigns lia\c been coikIucIiiI over 
the signature of llie ( onunit lee on Public 
Informal ion the first in the inleresi of the 
Commiltee's own publications in promoting 
the distribution of booklets giving information 



relating to tlic pint of I he Ignited States in the 
war. The second and larger jiart was in the 
interest of the Morale IJranch of the General 
Stafl' of liic War l)ei)arlnient . The summary 
of a.ssigncd si)ace lor these campaigns follows: 




Spies and Lies 

German agents are everywhere, eager to gather scraps of news about our men, our ships, our munitions. 
It is still possible to get such information through to ( iermany, where thousands of these fragments — often 
individually harmless — are patiently pieced together into a whole which spells death to American soldiers and 
danger to American homes. 

But while the enemy is most industrious in trying to collect information, and his systems elaborate, he is 
not superhuman — indeed he is often very stupid, and would fail to get what he wants were it not deliber- 
atelv handed to him by the carelessness of loyal Americans. 



Do not discuss in public, or with strangers, any news of 
troop and transport movements, of bits of gossip as to our 
military preparations, which come into your possession. 

Do not permit your friends in service to tell you — or 
write you — "inside" facts about where they are, what they 
are doing and seeing. 

Do not become a tool of the Hun by passing on the ma- 
licious, disheartening rimiors which he so eagerly sows. Re- 
member he asks no better service than to have you spread 
his lies of disasters to our soldiers and sailors, gross scan- 
dals in the Red Cross, cruelties, neglect and wholesale e.xe- 
cutiuns in our camps, drunkenness and vice in tlie Expe- 
ditionary Force, and other tales certain to disturb .\merican 
patriots and to bring anxiety and grief to .Vmerican parents. 



.\nd do not wait until you catch some one putting a bomb 
under a factory. Report the man who spreads pessimistic 
stories, divulges — or seeks — confidential military informa- 
tion, cries for peace, or belittles our efforts to W'in the war. 

Send the names of such persons, even if they are in uni- 
form, to the Department of Justice, Washington. Give all 
the details you can. with names of witnesses if possible — 
show the Hun that we can beat him at his own game of 
collecting scattered information and putting it to work. The 
fact that you made the report will not become public. 

You are in contact with the enemy today, just as truly 
as if you faced him across No Man's Land. In your hands 
are two powerful weapons with whicli tn meet him — discre- 
tion and vigilance. Use tliciii. 



COMMITTEE ON PUBLIC INFORMATION 



8 J.ACKSON PL.ACE, WASHINGTON, D C. 



Contributed through Division »/ Adrvrtii 




Georqe Creel. Chairvian 
The Secretary of State 
The Secretary of War 
The Secretary of the Navy 



United States (iuv't Coinm. on Puhlic Information 



i'his space CQutribiited for the Winning of the War by 



Thr- Pui>ii>h,r of 



l(i] 




GOVERNMENT Y 


Iti.tcr, 


i'uma 


(iroilatiiin 


.1 mount 


(ieneral Maga- 








zines 


239 


63, "294, 57!) 


$151,000.84 


Farm Papers . . . 


i;5^2 


17,256,863 


44,686.70 


Trade and ^lisc. 








Papers 


-i!)? 


"2.966. (Hi) 


17,639.7(1 


House Organs. . 


73 


728,050 


3,980.00 


Newspapers. . . . 


(i 


281,262 


469.00 


College Papers.. 


41 


109,600 


1,136.43 


(ieneral Maga- 








zines (special) 


7 

7!)r) 


988,104 


2,424.00 


Totals 


85,624.519 


$221,336.67 



WAR ADVERTISING 

Under date of November 13tli, General E. L 
Miinson wrote us as follows: 

"The ^Morale Branch wishes to extend its 
lliuTiks and appreciation of the efforts of 
the Division in furthering the mainten- 
ance of high morale through advertising, 
and of the enthusia.stic co-operation of 
the ctjunnittee in the matter of preparing 
and placing advertisements. 

E. L. Munson, 
Brigadier-General, General Staff, 

Chief, Morale B rati eh r 



War Department 



Selective Draft Day 
Se{)teniber 12th 

THE services of the Division of Advertising 
were ijlaceil at the disposal of the Provosl 
Marshal General in detaining registration on 
September 12th of thirteen million men. IS 
to 4.5 years of age. 'Phe "Advertising Service 
Bulletin" and the "Selective Service Regis- 
ter," folders containing advertisements, were 
prepared by the Division of Advertising 
through the co-operation of its committees. 
The Advertising liulletin fm-nished news- 
papers and advertisers with officially aj)- 
proved cojiy in both editorial and advertising 
form ready to run. This material was ex- 
tensively used throughout the coimtry })y 
new.spapers and by advertisers in their local 
advertising. The Selective Service Register 
contained officially signed messages as to the 
duty of registration from President Wilson, 
Secretary Baker, General Growder, Secretary 
Daniels and General Mairli, and was pub- 
lished to help 1.3,000,000 men to know how. 
w hrii and wliere to ivgister. It contained 
poster of notification of registration and ex- 
plicit directions of how to answer ipiestions 
on registration card. .\lso instructions for 
registrars. Special mailings of these ]nd)- 
lications were produced and distributed 
tlu-ough the Division of Distribution lo the 



extent of some twenty millions (d cojiies, 
including 18,000 new.spapers, 11,000 national 
advertisers and agencies, 10,000 Chambers of 
Commerce and their members, 30,000 nmnn- 
facturers' associations, 22.000 labor unions, 
10,000 public lil)raries, .'52,000 bunks, 58,000 
general .stores, 3,500 Y. M. C. A. branches, 
10.000 mend)ers of the Council of National 
Defense, 1,000 Advertising Clubs, 5(5,000 
postoffices, 55,000 railroad station agents, 
5.000 draft boards, 100.000 Red Cro.ss or- 
ganizations, 12.000 manufacturers" agents. 
Also there was a special mailing card sent 
out to a li.st of 43,000 R. E. D. routes. 

Also there was ])lanned a street car cam- 
paign which ran throughout the coimtry. 
including space in the "Subway Sun" and 
"p]levated Express" in all cars of the Inter- 
borough Rapid Transit Company of New York 
City. A poster and painted sign campaign was 
also |)lanned ami displayed tliroughout the 
coimtry. 

Througii the services of the National ^^ar 
Ser\ice Committee on Window Dis])lays ap- 
l>r()xiniately 37,000 ])()sters oi- notices to 
register were (lis])layed in tiie windows of 
])rominent stores in over six hundrt'd cities. 

A full i>agc atlvertisemcnt of the Selective 
Registration Day ai)peared in publications of 
general circulation, including leading farm 
))iiblications, practically all of the trade and 
techm'cal journals. In all. hundreds of jiages 



To Employers and Important Executives— 

^ #ol)entment ^toclamation 

The Army Needs Your In- 
fluence in an Emergency — 



This is a man-to-nian appeal for you to help 
iheCjovernment fjrasp a y:reatopportunity,and 
for you to discharge a gra\e responsibility. 

The Allied program to speed up the war 
and quickly bring about the final overthrow 
of the German Armies calls for an immediate 
mustering of America's final contribution of 
man- power. We must raise our army to 
5,000,000 men at once! 

Nearly 3,000,000 of the needed 5,000,000 
are already under arms— but Class 1 of the 
Draft will be exhausted by October 1. To 
go into the deferred classifications and take 
men essential to industries, and men with de- 
pendent families, is unwise. 

A new Class 1 must be created at once. Laws 
are being framed calling upon men within 
certain ages to register (the War Department's 
recommendation is for 18 to 21 and 32 to 45 
years as the age limits), and the President will 
appoint a Registration Day early in September. 

Thirteen million men must register in a 
single day. Later these men will be classified. 
Industries will not lose men who are absolutely 
essential to them, and families will not lose 
their ■ bread-winners. But every man must 
register. 

You are a center of influence 

As an employer or an important executive 
you are a center of influence, and the Gov- 
ernment needs your active co-operation in 
putting through this gigantic task without 
confusion or delay. Thirteen million men 
must be told of the law 
between now and Regis- 
tration Day (watch news- 
papers for date); and they 
must understand the why 
of it, and just ichere and 
hoiu they are to register. 
For these details ask your 




Local Board, or your city or county clerk. 

You can reach the men in your employ 
more effectively than they can be reached 
from the outside. We earnestly urge, there- 
fore, that you make definite plans, in the in- 
terest of a speedy VICTORY, and in the 
interest of your own business, to see that all 
of your men are properly informed, so thai 
they can be promptly and correctly registered 
when the day comes. 

Ei'ery man bcttveen the ages to he ifiecifieil 
in the President' s Proclamation must register. 

How you can help 

Start at once to get in touch with your 
men. Bring to their attention the need for 
the registration and the facts about it. Get 
111 touch with your Local Registration officials 
and co-operate whh them. 

Here are a few suggestions : 

Arrange for talks to your men; place inspira- 
tional and informative bulletins on bulletin-boards; 
establish Selective Service Information Bureaus; in- 
close slips in your men's pay envelopes. 

Arrange for definite hours when the men in the 
different departments or sub-divisions of your busi- 
ness shall be allowed time to go and register. Post 
full lists of the men in your employ between tiie 
specified ages, the men to check off their names 
after they have registered. 

Many other ideas, applicable to your own busi- 
ness, will doubtless occur to you. 

This is an emergency such as this country has 
never faced before, and the (iovernment must de- 
pend upon you to bring all of your influence and 
inspiration and ingenuity to bear out this problem, 
that this crisis in the war may be met in a way 
that shall avoid hardship to the businesses and 
families of the Nation. 



Si^nfJ: 



A^^yixcJ : 



E. H. CROWDER 

PROVOST MARSHAL GENERAL 



NEWTON D. BAKER 

SECRETARY OF WAR 



Watch the newspapers for the date and further details 





KILL EVERT RAT 

Protect the World's Rations 
By Destroying Rats 

E^' ERY year rals destroy as much food as 5,000,- 
000 American acres produce — enough lo feed 
the starving Reigians, Armenians, and Poles 
— enough to feed lens of thousands of our soldiers 
and civilians at home and abroad. 

Rals nnnually destroy •'?200,000,000 \vorth of property, mainly 
foodstuffs. This is considerably increased by the damage 
tliey do in weakening structures and causing fires. And it's 
all needless waste. 

Much of this destruction occurs in elevators and mills. It 
can be eliminated. Do your part by making your basements, 
foundations, and every part of your buildings rat-proof. 

\\'rilo the U. S. Department of Agriculture for detailed infor- 
mation and instructions for destroying rats and keeping liuiid- 
ings free of the most dangerous and destructive animal in 
the world. Organize relentless war on rats and protect the 
world's rations. 

U. S. DEPT. OF AGRICULTURE, WASHINGTON 

Kill Every Rat 



Contributed thrnugh 

L">ivision of 

AihiTtisinn 




RKPOirr OF THE DIV 

in llie iutorest of this iiii])()rt;mt nolico ii])- 
pearetl in space from our .scht'chiles. 

The resnlt of these campaigns, the anioinit 
of space in whicli they appeared, the display 
of posters speak for tlieniselves better than 
any collection of figiu'es can do, as it is im- 
possible for such material to be pnt concretely 
and in detail. The space which the Division 
of Advertising directly assigned is summarized 

as follows: 

Insertions Circulation Amount 

General Maga- 
zines i;5 1,139,684 $8,335.00 

Farm Papers 9!) 8,411,814 ■25,898.9:5 

Trade and Misc. 

Publications... 487 3,681,607 '-28,361.44 

Newspapers 1 5,000 50.00 

Totals 600 13,'238,105 $62,645.37 

Under date of September 18th Provost ^lar- 
shal General Crowder wrote, from which we 
quote as follows: 



ISTON OF ADVERTISING f 1 !) 

"Now (hat the rush of registration prep- 
aration has abah'd, I take the first avail- 
able moment to express to you and your 
division my gratitude for your hearty co- 
operation in the ta.sk of .securing publicity 
for the Registration Day. 

Over and above the fine organization 
of the Committee's .staflf as a whole, what 
has impressed me particularly in your 
division is the thoroughness with which 
you have organized the patriotic assist- 
ance of private citizens in contributing 
to the public service rendered by the com- 
mittee. It is genuinely American in its 
method, — this voluntary union of in- 
dividual citizens to accomplish these 
results which in some Continental coun- 
tries are left to the vast army of Gov- 
ernment officials. 

Yours faithfully, 
E. H. Crowder, 
Provost Marshal General." 



Smileage 

THIS campaign was retpiested by the Com- Mr. Harold Hraddock, Director, from which 

mission on Training Camp Activities and we quote as follows: 
to it space was assigned, summarized schedule 

of which follows: "We were delighted when the newspapers 

and magazines l>egan to carrv page upon 
Inseriions Circulation Amount page of advertisements from the 'Smile- 

General Magazmes 54 l,9-20,96() $8,674.00 \ i ^- • j i 

" ,,,,,»..> .1-1 o,. age Advertiser, and when we were m- 

!< arm Papers 1 90,000 204.80 „ i ,i , ,• , , ^ 

Trade and Misc. ^""''''"''^ ^'^'^^ ^'"' '''''' «"'-^' ^'^^^ ^''^ '^^ep 

Publications .... 16 243,525 860.00 '" -^'O"'' ProS'i-'-ii" of co-operation with this 

Hou.se Organs. ... 31 157,000 1,187.50 Comnihssion, we comprehended that the 

work of the Division of Advertising 

Totals 102 2,41 1 ,491 $10,985.30 already had resulted in co-operation from 

])ublishers and advertisers such as had 

A letter dated July 8tli was received from never been known before." 



Department of Agriculture 



THK Division of Acht'rtising co-opcratt-d 
with tliree oampaigns for the Department 
of Agricnltiire. First, the Ignited States AYai' 
Garden Army to enlist the chikh'en in gar- 
dening — second, a message from Secretary 
Houston to the patriots on the farms, its 
appeal to them being to grow more wheat. 
The third formed a campaign for the ex- 
termination of rats to cut down the destruc- 
tion of grain and other crops. 

The schedules following will indicate that 
important camjiaigns were run in the interest 
of these war needs. 



fiiscrliiiiis (' ircuUiiion Aiiniiiiil 
(iciieral M aya- 

ziiies !) 4„>()(),'21S !i5!),!)!)4.()() 

Farm Papers. .. . U."> 1(),7"»1 ,74.) :?7,601 .'■2:5 
I'rade and Misc. 

Puhlications.. . Hi lOO.tOd 8'-2;5.()() 

House Organs. . . "2 10, 000 100.00 



Totals 172 15,332,363 $48,518.23 

lender date of October 18tli Mr. Clarence 
Ousley wrote as follows: 

"Your Division has been of great service 
to us in a number of our campaigns. ' 



Council of National Defense 



SPACE was assigned at the request of, and in 
the interest of the Council of National 
Defense. The advertisement which appeari'd 
was signed by Anna Howard Shaw, H. P. 
Davison, W. C. Gorgas, and Dr. Franklin 
Martin. The sum of the advertisement was to 
obtain enrollment of "25,000 student nurses 
in the Student Nurse Reserve. The summary 
follows: 



Insertions Cirriilalion Atnoinit 
(leiioral Maga- 
zines ,'52 16,02.5,07,) $45, .")()! .20 

Mr. Grosvenor H. Clark.son, Secretary of 
the Council, wrote under date of August 
2nd: 

"You have rendered us a very definite 
serviceandweareallgreatly appreciative." 



Department of Labor 



U. S. Employment Serv ice 

Co-opER.\Ti()N was requested and given in 
the work of .systemizing the labor situa- 
tion in its bearings on war work. Advertise- 
ments were ])repared and rim in assigned 
space. Also there was prepared under the 
direction of ihe Division of Advertising a 10 
page newspaper size catalog of advertisements 
to be sent over the country- to newspapers and 
advertisers with llic oljjcct of procuring tlicii- 
insertion in ncwspajjcrs. 'I'he Division of 
.Advertising scheduled space from its lists for 
this purpose, summary of which follows: 

20 1 



Insert 


Kins 


( 'irenldtion 


. 1 iiiiiiint 


(ieiieral Maga- 








zines 


5 


330,000 


.$1,315.00 


Farm Papers. . . 


3 


15,000 


150.00 


Trade and Misc. 








Publications.. . 


273 


2,191,092 


16.346.47 


House Organs. . . 


9 


175,000 


450.00 


Newspapers 


5 


,5,39.144 


.583.00 


College Pa]>ers. 


1 

2n(i 


5,000 


50.00 


Totals 


3,255,236 


$18,894.47 


Mr. J. B. Densi 


nore. 


Director 


General of 


the 17. S. Employment 


Service, vnuler date of 



August 1st wrote: 



The Right Men in the Right Jobs 
Will Win The War 



THE true American wants to work 
v\here he will help win the war. 
He «ants to fit in, America needs the 
Right Men in the Right Jobs. On 
when this comes about 
can maximum produc- 
tion be obtained to sup- 
port our arri-.ies at the 
front. 



The needs of all war 
mdustries can be antici- 
pated and met bj- the 
Government if employ- 
ers and laborers will avai 
themselves solely of the 
nation-wide machinery 
which is at hand. The 
length of the War de- 
pends directly on our 
Country's ability to sup- 
ply all War Industry 

with the best workers the 

country can produce the moment they 

are needed. 

The U. S. Employment Ser\ ice is 
the official bureau of the Federal 
Government in charge of the distri- 
bution of labor. The President has 
declared that it is the official agency 
for recruiting and distributing unskilled 
labor for "ar work. 



PRESIDENT'S 

STATEMENT 



■Tlifrerort. I «a1ri.,ii 
II tniploycr> cnsigti''! >i> »: 

, manner riccpl Ihrouitli lli 
ciittil iRcncy [ilic U. S Emiiloi 
iicnt Service! 1 urge Ijhor In t. 



>l ellicirncy .t l^r .(.nnl^Fiv 
rjlion o( a free people * 

WOODROW WILSON. 



It has over 500 branches through- 
out the nation, and 20,000 U. S. Public 
Service Reserve enrollment agents. Ask 
the local post office or newspaper for 
name and address of the 
nearest representative, or 
write to the U S. Em- 
ployment Service, Wash- 
ington, D. C. 

Those employers in 
war work who seek to get 
labor through their own 
or ' private recruiting 
agencies are interfering 
with the Government's 
machinery and prefer- 
ring their interests to 
those of the nation. Only 
through strict compliance 
with the Government's 
program can the constant, rest- 
less shifting of labor frotii one 
war job to another, with the 
consequent diminution in pro- 
duction and efficiency, be prevented. 

Above all, the Government urges every man 
engaged in war work to stick to his job until the 
Government recommends that he change. Any 
man not engaged in war work should put him- 
self at the disposal of the nation by register- 
ing with the Public Service Reserve. This 
is a tremendously important duty I The war 
worker ranks with the fighter in the trenches. 
He will help beat the Hun. 





22] GOVERNMENT 

"I can siiy at this time that it is one of 
the finest plans we have ever seen and we 
appreciate more than I can tell you the 
service yoiu' committee has extended to 
us." 



WAR ADVERTISING 

Under date of October 14lh, we were informed 
that a partial checking reported 10,83^2 se])- 
arate advertisements having appeared in lliis 
campaign. 



Fuel Administration 



REQUESTS for space and service were made 
' by the United States Fuel Administra- 
tion, inasmuch as, under war conditions, 
there was very great need for coal conserva- 
tion on the part of the public. The following 
is a summarized schedule of space assigned: 



In.'ieriions Circulatiun Aiiionnt 

General Maga- 
zines 17 9,436,04^2 $^>'-2,008.00 

Trade and Misc. 

Publications. . 5 29,886 .SI.).',") 

House Organs. . . 1 800,000 50.00 



Totals 2,S 10,265,928 $22,973.75 



Replacement Engineers 

Ax ADVERTISEMENT was ruu to obtain cn- 
-i*- listments in two ]>ublications with a cir- 
culation of o()(),{)U0 and a value of $800.00. 



United War Work Campaign 



THIS CAMPAIGN was a merger, at President 
Wilson's request, of seven war work ac- 
tivities . They consisted of the Y . j\I . C . A . , 
Y. W. C. A., American Library Association, 
National Catholic War Council, Jewish Wel- 
fare Board, War Camp Comnumity Service 
and the Salvation Army. 

These allied interests conducted a drive 
for $170,500,000 during the week of Novem- 
ber 11th to 18th. Practically all of the space 
on the schedules of the Division of Advertising 
following the Liberty Loan and appearing 
prior to November loth was assigned to this 
important work. 

In this canii)aign al.so the National War 
Service Commit tec on Window Displays 
co-operated and through them the seven allied 
organizations had individual ])ostcrs effec- 
tively disi)laycd in 00,000 windows in 600 
cities. The following is a suminary of space 
a.ssigned to this drive: 



Inseriiona I 'ire illation 



A mount 



General Maga- 



zmes 171 40,637,.S53 $110,997.18 



Farm Papers. . . 
Trade and Misc 
Publications, 
House Organs . . 
Newspapers . . . . 
College Papers.. 



U)(! 10.92:5,049 



413 

100 

29 

44 



3,382,295 

1,932,.350 

198,013 

140,250 



30.004.19 

23,130.20 
5,045.00 
1.00.3.50 
1,649.12 



Totals 803 57,213,310 $171,829.1!! 



A letter from Mr. George W. Perkins has been 
received, from which we quote as follows: 

"On behalf of the United War Work Com- 
uiitlce, I wish to express to you our \-ery 
deep ap])reciation of the assistance which 
you gave us as Chairman of theDixision 
of .Vdvertising of the Committee oti Public 
Information. I am sure that the adver- 
tising space which we secured through 
your efforts contributed very nuiterially 
to the success of the Campaign." 



REPORT OF TIIK DIVISION OF ADVERTISING 



i'.\ 



Mr. Bruce Barton, Chjiinnan of Publicity of 
tlie United War Work Campaign wroU' tinder 
date of ()ctol)er 18tli: 

"We all of us feel a big debt of gratitude 
to the committee and to the publishers 
who have co-operated in it for putting 
behind the soliciting effort this si)lcndi<l 
interpretative campaign ."' 

Following summarizes in total all space with 
which the Division of Advertising has dealt 
— all contributed by patriotic advertisers and 
publishers for the winning of the war. 

Insertions Circulation Amount 
General Maga- 
zines 151'^ 351,409,159 $895,108.29 

Farm Papers. 144;5 134 ."279.895 3(il,''221.84 
Trade & Misc . 

41,377,554 238,102.47 

14,386,475 52,727.50 



Publications4353 
House Organs 831 
Outdoor Dis- 
play 7 

Newspapers. . 653 
College Papers 377 
Book Jackets. 116 
Theatre Cur- 
tains 75 



6,272,636 
1,107,429 



8,550.00 

17,567.60 

12,337.01 

(est) 7,700.00 

1,500.00 



Totals... 9367 548,8.33,148 $1,594,814.71 



All of the work of the Division has been 
handled at a cost to the Ciovernmeut of about 
$1,500 per montli. 

At the time of the signing of the armistice 
campaigns were being prepared and under 
way, and space was ))eing scheduleil for 191!) 
and the following (lovernment de])artnieuls 
iiad definitely requested our co-operation: 

Fuel Administration 

War Industries Board (Paper and Pidp 

Division) 
Department of Agriculture 
AVar Department 

Committee on Classification of Personnel 
Y. M. C. A. (For additional secretaries) 
U. S. Civil Service Commission 
Treasury Department — Next Loan 
Treasury Department (In connection with 

personal taxes) 
War Savings Stamps 
U. S. Employment Service 
U. S. Shipping Board 
Federal Bureau for Vocational P^ducation 

All of these campaigns are now abandoned 
and the material in hand has been turned over 
to the department for which it was prepared . 



The Future 



THE specific need which the Division of 
Advertising was convoked to fill passed 
with the signing of the armistice, and the 
tlonations of space and service with which 
the Division of Advertising has worked auto- 
matically ceased at the same time, but the 
need of the Government for means of prop- 
erly and adequately informing public opinion, 
as the president put it, is as great as ever. 
Many think that the period of remaking the 
world, which we have now entered, has 
brought greater problems than those of the 
period of world destruction. At least, these 
problems are more obscure, more intangible, 
more removed from the average man's range 
of thought. All the more need, therefore, of 



the direct route of comnumication to his 
understanding and to his sympathies which 
advertising affords. 

It is probably true that the people never 
disapjjrove of a sound project initiated by 
their representatives when once they under- 
stand it. Disapproval or long weary hesita- 
lion is due to inadequate methods of educa- 
tion. 

Advertising, as employed by the Govern- 
ment during the war, has three characteristic 
advantages over ordinary news publicity for 
reaching the people and securing quick re- 
sponse . 

First, it is controlled in wording, which 
makes it exact and authoritative. 



24 ] 



GOVERNMENT WAR ADVERTISING 



Second, it is eoiitrolk'd in apjjearance, 
which enables the Government to insure its 
reathibility. and thereby its penetration. 

Third, it makes possible the repetition of 
the lesson until it is learned — probably the 
most important element of advertising and 
the leading reason for its success. 

It would seem to us. therefore, who have 
had the privilege of directing the Govern- 
ment's first essay in the use of advertising 
Governmental projects to the people, that the 
experiences of the past year, together with the 
similar experiences of Great Britain and 
Canada throughout the war, justify the 
belief that Government could profitably con- 
tinue the use of advertising for i)roperly anil 
adequately informing public ojjinion. 

Also we believe that economy and effi- 
ciency demand a central controlling body 
with knowledge of advertising practice, to act 
as advi.sors to the Government Departments 



and to conduct the campaigns, in accordance 
with the plans approvetl by the departments 
for which the advertising is done. By exer- 
cising the principle of centralization, the 
Division of Advertising was able to effect 
great economies in the handling of the Gov- 
ernment's advertising; t)ut these ec'ononiies 
were only a beginning as compared with what 
could be done by a permanent body with 
jjowers fully understood by all (Jovernment 
departments and working on a business basis 
with the recognition and full su])i>ort both of 
the legislature and ailministrative branches 
of the Government. 

In closing this report the Directors wish 
to express to you ijersonally our appreciation 
of your unfailing support and co-operation in 
all that we have tried to do, and through you 
we wish to tell the President how nuich we 
have enjoyed the opi)ortimity he gave us to 
help toward the great day of final victory. 



Respectfully submitted. 




Directors 



'm 




Out of the Mouth of Hell 

our boys come, nerve-racked, tense, exhausted by their sleepless vig-il and 
harassed with tragic memories. 

Rest they will have, but rest is not re-creation. Mind must relax as well 
as body. They must forget awhile, must turn their thoughts into their 
normal course before facing anew the horrors of the first-line trenches. 

Courage they have always, but we can put fresh heart into them; we 
can restore the high spirits of youth and send them singing into the fray 

They Are Fighting for You — Show Your Appreciation 



When yon y"i\'c iheni arms, you give thcni 
only the iiistruinents of your own defense ; 
•when you give for the wounded, you give 
only in common humanity; but when you 
give to the Y. ]M. C. A., you are extending 
to the boys the \\arm hand of gratitude, the 
last token of your appreciation of what they 
are doing for you. You are doing this by 
showing your interest in their -welfare. 

The Y. j\I. C. A. furnishes to the boys, 
not only in its own "huts" — which are often 
close to the firing line — but in the trenches. 



the material and intangible comforts which 
mean much to morale. It furnishes free en- 
tertainment back of the lines. It supplies 
free writing paper and reading matter. It 
conducts all post exchanges, selling general 
merchandise without prolit. It has charge 
of and eucourages athletics, and conducts a 
"khaki college" for liberal education. Its 
religious work is non-sectarian and tion- 
]5ropagandist. It keeps ali\'e in the boys 
"over there" the life and tlie spirit of "over 
here." 




GIVE NOW— BEFORE THEIR SACRIFICE IS MADE 

.Sii'i'/i allii'il iicllrilics. all endorsed by the C'o'c'cniinciil, arc coiuhincd in 
the United War Cainl^ai'^}i. zcilh the luiil'^ets distributed as follows: 
v. M. C. A., $10().(KJU,00;J.- )'. f/'. C. A.. $15,000,000.- Xational Catholic 
ll'ar Couiiei! {iiielitding the zeork of the K}ii«lits of Columbus and 
sf'eeial war activities for ZLonien), $30,000,000.- Jeze-ish H' el fare Board. 
$3,500,000; American Librurv Association. $.^.500.0(X).- ll'ar Cani/^ Cmn- 
niunitv Scr-Acc. $15,000,000.- Salvation Army. S,l.,^00,n()0. 




Contributed through Division tif Advertising 




United Sfales Gov't C<imniittee on Public Information 



Tills stare coutril'uU ,! Jor tiic Winning uf tlic War by 



More Shells — Fewer Casualties 



BACK of every war activity 
lies — coal. Ships, shells, 
guns, transportation. For all 
these we must have — coal. 

The more coal, the more shells 
with which to destrcjy the ma- 
chine-irun nests ot our enemies — 
and thereby save the lives ol our 
own bt)ys. The larger the supply 
ot coal — the shorter the war and 
fewer casualties. 

()iir iDUiiiiil output of coiil /uis ui- 
crccjscd ti luDidrcd u/illion tons since 
%i-c \ccut into the icur, \c/ii/e no other 
ihitiou has i'-veu hee/t able to Dnnntaiii 
its output durnig the icur. 

Another fifty million badly 
needed tons can be saved — to help 
shorten the war. 

Save coal. 

Close up the unused rooms and 
turn off the heat. Put on storm doors 
and windows — put them on early. 
See to it that the weather strips fit. 



Don't heat vour home above 
68°. A higher temperature is un- 
healthy, anywav. 

Burn wood where you can. 

Keep an eve on the furnace — 
don't leave it all to "the man." 

It you feel that one shovelful 
ot coal won't make any difference 
— think ot it as a shell for the 
boys over there. 

If you find yourself burning two 
lights when one will do— turn 
one out. 

^ ou, \\ ho have bought bonds 
and thrift stamps, you who have 
given ot your money lor war 
charities, given until you have 
felt the pinch, you whose sons 
and neighbors' sons are over there, 
will you not give up, too, just a 
bit ot lazy, enervating comfort to 
help hurry along the job those 
brave boys have tackled? 

Save light and heat, save coal. 



To learn to operate your furnace efficiently , get from your local 
fuel administrator a leaflet entitled '^Save Coal in the Home." 

UNITED STATES FUEL ADMINISTRATION 



Contributed Through 
Division of Advertising 




United States Gov't Comm. 
on Public Tnti>rmatii>n 



T/iii ipace coiitribulc'd for the Winning of thi War hy 



Tlie following war service committees, pub- 
lishers, advertisers, advertising men, artists and 
printers have, in co-operation with the Divi- 
sion of Advertising, contributed their services 
or their space to the work of winning the war : 



War Service Committees 



Agricultural Publishers Association 

Frank B. White, Chicago, 111., Chairman 

American Association of Advertising Agents 
New York, N. Y. 

Paul E. Faust, Chicago, 111., Chairman 
Collin Armstrong, New York, X. Y., Vice- 
Chairman 

Association of American Directory Publishers 
Theodore F. Smith, St. Paul, Minn. r/;(n>maH 

Associated Business Papers 

Arthur J. Baldwin, New York, N . Y . , <^ 'hair- 
man 

Association of College Publications 

Hugh C. Ward, Cambridge, Mass., Chairman 
Association of Employing Printers 

(i.FREDERiuK Kalkhoff, NewYork, r/(oi>ma« 
.\ssociation of National Advertisers 

E. S. Babcox, Akron, ()., Chairman 
Associated Retail Advertisers 

Horace F. Ryan, Indianapolis, Chairman 
Church Advertising Department 

J. Clyde Oswald, New York, K .Y., Chairman 
Community .\dvertising Department 

C. F. Hatfield, St. Louis, ^lo.. Chairman 
Daily Newspaper Department 

J. D. Barnum, Syracuse, N. W, Chairman 
Financial Advertisers Association 

II. E. RoBBixs, New York, S. Y ., Chairman 



(iraphic Arts Association 

John R. Demarest, New Haven, Chairman 
National Association of Advertising Specialty 

Manufacturers 

Carroll H. Sudler, Philadelphia, Chairman 
National Association of Employing Lithographers 

Joseph Deutch, Chicago, 111., Chairman 
National Association of Theater Program 

Publishers 

Ralph Trier, New York, N. Y., Chairman 
National War Service Committee on Window 

Displays 

C. J. Potter, New York, N. Y ., Chairman 
National W'ar Service Committee on Direct Mail 

and House Organs 

Robert E. Ramsay, Jamestown, N . Y., Chair- 
man 
Outdoor Advertising Association, 

George L. Johnson, Chicago, 111., Chairman 
Periodical Publishers Association, 

J. Mitchel Thorsen, New York, Chairman 
Religious Press Department 

Edward R. Graham, New York, Chairman 
Screen Adverti.sers Association 

Harry Levey, New York, N. Y., Chairman 
Six Point League 

J. P. McKinney, New York, N. Y., Chairman 
Technical Publicity Association 

W. H. E.\sTON, New York, N. Y., Chairman 



!27 



War Advertising Committees 

of Clubs Affiliated with the 

Associated Advertising Clubs of the World 



Adrian, Mich., Adrian Advertising ("lub. 

James W. Sweet, Chairman 
Albert Lea, Minn., Advertising Cinl) of AllxM-t 

Lea, L. S. Whitcomb, Chairman 
.VUentown. Pa., Advertising ("lul) of AUentown 

Royal W. Wkiler, Chairman 
Atlanta, (ia., The Advertising Cliil) of Atlanta 

H. F. Ulmer, Chairman 
Anrora, 111.. .Vurora Admen's Clnb 

Edward J. Waegner, Chairman 
l?ellingliaai,\Vash., Bellinghani AdvertisingC'hih 

Joseph Andehson, Chairman 
Hinglianiton, X. Y., Advertisers & Merehants" 

Association, Benjamin T. Ash, Chairman 
nioomington. 111., Advertising f"lul> of Blooni- 

ingtou, Louis O. Eddy, Chairman 
Boise, Idaho, Boise Advertising Club 

W. E. Graham, Chairman 
Boston, Mass., Pilgrim Publicity Association 

William F. Rogers, Chairman 
Burlington, Iowa, Burlington Advertising Club 

J. C. MiNTON, Chairman 
Butte, Mont., Advertising Club of Butte 

E. A. Brow.n, Chairman 
Canton, 0., Adcraft Club of Canton 

O. W. Renkert, Chairman 

Chicago, 111., Advertising Association of Chicago 
Wilbur D. Nesbit, Chairman 

Chicago, 111., Women's Advertising Chit) of Chi- 
cago, Miss A(iXEs Pilney', Chairman 

Cincinnati, Ohio, The Advertisers' Clui) of 
Cincinnati, Rex Mulfohd, Jr., Chairman 

Cleveland, ()., Cleveland Advertising Clul) 

F. M. Bou(;hton, Chairman 
Clinton, Iowa, Clinton Admen's Club 

H. H. HoBART, Chairman 
Clinton, S. C, Clinton Advertising Club 

W. P. Jacobs, Chairman 
Colorado Sjjrings, Colo., The Advertising Cliili 

of Colorado Springs, (i. 1^. IlATllAWVi, 

Chairman 
Columbus, ()., The .Vdvertising Club of the 

Columbus Chamber of Commerce 

Don K. Martin, Chairman 
Corsicana, Texas, Texas Advertising Club al 

Large, Lowry ^L\RT1N, Chairman 
Dallas, Texas, Dallas Advertising l,eague 

W. R. Patterson, Chairman 



Danville, 111., Advertising Club of Danville 

Fred F. J.\.mesox, Chairman 
Denver, Colo., The Advertising Club Bureau of 

the Denver Civic and Commercial Association 

Cecil Conner, Chairmati 
Des Moines, Iowa, Advertising Club of Des 

Moines, T. W. LeQuatte, Chairman 
Detroit, Mich., Adcraft Club of Detroit 

David A. Brown, Chairman 
Duliith, Minn., Dulutli Advertising Club 

A. F. Ferguson, Chairman 
Emporia, Kans., Advertising Club of Enqjoria 

A. M. Wead, Chairman 
Fargo, N. Dak , Town Criers' Club 

N. D. Block, Jr., Chairman 
Fayetteville, Ark., .Advertising Club of Fayette- 

ville, W. J. Hamilton, Chairman 
Ft. Smith, .Vrk., Ft. Smith Advertising Club 

Roy V. Ross, Chairman 
Ft. Worth, Texas, Advertising Men's Club 

WiLLiA.M Mo.N'.NiG, Jr., Chairman 
Hartford, Conn., Charter Oak Ad Club 

F. G. Macomber, Chairman 
Havana, Cuba, Advertising Club of Cuba 

C. W. M.\ssAGUEH, Chairman 
Houston, Texas, Advertising As.sociation of 

Houston, J. B. Westover, Chairman 
Indianapolis, Ind., The Advertising Club of 

Indianajjolis, Paul Richey, Chairman 
Joliet, 111., The Advertising Club of Joliel 

J. C. Clyne, Chairman 
Kalamazoo, Mich., Kalamazoo .Vdvertising 

League, (iuY Wilson, Chairman 
Keokuk, Iowa, Advertising Club of Keokuk 

George Bauer, Chairman 
LaCros.se, Wis., Advertising Club of LaCrosse 

Harry Watkins, Chairman 
Eeavenworlh, Kans., Leavenworth Advertising 

Clul), Harrison Putney, r//«(r;Ha» 
Los Angeles, Cal.,.VdvertisingClub of Los .\ngeles 

Harold Janss, Chairman 
The Women's Advertising Club of Los .Vngeles 

Frances Holmes, Chairman 
Louisville, Ky., .Vdvertising Club of ],ouisville 

W. C. Hell.mann, Chairman 
Marietta, ()., Advertising Club of M arid la 

R. M. TussiNG, Chairman 



•■28 



REPORT OF THE DIVISION OF ADVERTISING 



2!) 



Marion, ()., Advert isiiifi' Cluh of Marion 

R. T. Lewis, Chairman 
Minneapolis, Minn., Advertisiiif; Forum 

John H. >riTtiiKLL, Chairman 
Minot, N. Dak., Minot Town Criers" Clul) 

W. F. Jones, Chairman 
Miineie, Ind., .VdvertisiTi^' Clul) of Minieie 

F'h.v.vk McXmchtox, Chairman 
Nashville, Tenn., Nashville Advertisers' Clul) 

J. B. RuuAKDsoN, (liainnan 
Neosho, Mo., The Advertising Cluh of Neosho 

A. C. McGiNTY, Chairman 
Newark, N. J., Newark Advertisiiii;- Cluh 

T. L. Davies, Jh., Chairman 
New Orleans, La., New Orleans Advertising 

Cluh, IIen'ky (inoFFMAN, Chairman 
Newton, Iowa, Newton .Vdvertising Men's Cluh 

C. P. Hunter, Chairman 
New York, N. Y., The Advertising Cluh 

of New York, Harry Tipper, Chairman 
Norfolk, ^"a., Advertising Cluh of Norfolk 

C. J. M.vins, Chairman 
Oakland, Cal., Oakland .Vdvertising Cluh 

George A. Cummings, Chairman 
Omaha, Neb., Advertising-Selling League of 

Omaha, Chas. L. Sykks, Chairman 
Philadelphia, Pa., Poor Riehard Cluh 

Gilbert E. Gable, Chairman 
Philadeli)hia, Pa., The Philadelphia Cluh of Ad- 
vertising Women, Mrs. 15. 1'lummer,C/((( //■»(«» 
Pittsburgh, Pa., Pittsburgh Advertising Club 

Joseph Vigneau, Chairman 
Portland, Ore., Portland Advertising did) 

W. S. KiRKPATRicK. Chairman 
Redwing, Minn., Redwing Advertising Cluh 

S. M. Lado, Chairman 



Richmond, \i\., Richmond Advertisers' Cluh 

Dr. ^^'. S. Ca.mi'hell, Chairman 
Roswell, N. M., Roswell Advertising Club 

Claude Simpson, Chairman 
San Diego, Cal., Advertising Cluh of San Diego 

H. B. Drake, Chairman 
Sacramento, Cal., Sacramento Advertising Cluh 

II. J. Tregg.\llas, Chairman 
San Francisco, Cal., San Francisco .Vdvertising 

Club, II. \V. Nelle, Chairman 
Scranton, Pa., Advertising Club of Scranton 

G. W. Deitz, Chairman 
Springfield, Mass., Publicity Chd) of S])ringfield 

J. A. Priest, Chairman 
South Bend, Ind., .\d-Sell League 

N. S. Gingrich, Chairman 
Sjxikane, Wash., Spokane Advertising Club 

F.H.Lloyd, Chairman 
St. Paul, Minn., The St. Paul Advertising Club 

John Bryant, Chairman 
St. Louis, Mo., Advertising Club of St. Louis 

W. S. Donaldson, Chairman 
Syracuse, N.Y., Syracuse .Vtlvertising Men's Club 

W.vLTKR B. Cherry, Chairman 
Tacoma, Wash., Publicity, Advertising and Con- 
vention Bureau of the Tacoma Commercial 

Cluh, F. H. SwEETLAND, Chairman 
Tulsa, Oklahoma, Advertising Club of Tulsa, 

F^RANK Greer, Chairman 
Toledo, O., The Toledo Advertising Club 

Charles F. Dowd, Chairman 
Washington, la.. The Advertising Club of 

Washington, J. H. Warren, Chairman 
Wichita, Kans. 

JuLiiis Lucht, Chairman 
Worcester, Mass., Advertising Club of Worcester 

W. P. Frye, Chairman 



Advertising Agencies and Writers 



Collin Armstrong, Inc., New York, N. Y. 
George Batten Company, Inc., New York, N. Y. 
Benson, Campbell & Slaten, Chicago, 111. 
Bcrrien-Durstine, Inc., New York, N. Y. 
Blackman-Ross Company, New York, N. ^^ 
Calkins & Holden, New York, N. Y. 
Charles Advertising Service, New York, N. Y. 
D'Arcy Advertising Company, St. Louis, ]Mo. 
George L. Dyer Company. New York, N. Y. 
F>win & Wasey Company, Chicago, 111. 
The Erickson Company, New York, N. Y. 
Federal Advertising Agency, Inc., New York. 
Miss M. P. Flack, New York, N. Y. 
Fuller & Smith, Cleveland, Ohio 



M. P. Gould Company, New York, N. Y. 
(lundlach Advertising Company, Chicago, 111. 
Hanff-Metzger, Inc., New York, N. Y. 
Hawley Advertising Company, Inc., New York. 
Husband & Thomas Company, Chicago, 111. 
C. Ironmonger Advertising Agency, New York. 
H. E. Lesan Advertising Agency, New York. 
H. K. McCann Company, New York, N. Y. 
McLain-Hadden-Simpers Company, Phila., Pa. 
Maclay & Mullally, Inc., New York, N. Y. 
Mallory, Mitchell & F'aust, Chicago, 111. 
Massengale Advertising Agency, Atlanta, Ga. 
John O. Powers Company, New York, N. Y. 
Frank Presbrey Company, New York, N. Y. 



:!() 



GOVERNMENT WAR ADVERTISING 



William H. Rankin Company, Chicago, 111. 
J()se])li Richards Company, Inc., New York. 
RuthraufV iS; Ryan, New York, N. Y. 
Frank Seaman, Inc., New York. N. Y. 
Mrs. M. T. Snell. New York, N. Y. 
Sherman & Bryan, Inc., New York, N. Y. 



Street & Finney, Inc., New York, N. Y. 

J. Walter Thompson Comi)any, Now^'ork. N. Y 

Turner Adv. Com])any, Chicago, 111. 

(iarnet Warren, Ridgewood, N. J. 

Edwin Bird Wilson. Inc. New York, N. Y. 



Artists 



W. Murray Allison, 
CD. Bachelor, 
George Bellows, 
R. M. Brinkerhoff, 
Arthur William Brown, 
F. D. Casey, 
Dean Corn well, 
R. M. Crosby, 
Fred R. Cruger, 
E. C. Du Souchet, 
Ruth Eastman, 
Arthur E. Edrop, 
Louis B. Fancher 
C. B. Falls, 
Harrison Fisher, 
Clyde Forsythe, 
C. D. Gibson, 
Howard Giles, 
Gordon Grant, 
Ray Greeideaf, 
Will Hammel, 
J. K. Hare, 
Frank Hazell, 
Lejaren a Hiller, 
John Newton Howitt, 
A. G.Hull. 
W. B. King, 



HoUis, L. I. 
Boston, Mass. 
New York, N. Y. 
New York, X. Y. 
New York, N. Y. 
New York, N. Y. 
Leonia , N . J . 
Boston, ]\[ass. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New Rochelle, N. Y. 
New York. N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N . Y. 



C. W. Love, 
C. J. McCarthy, 
John T. McCutcheon, 
John R. Neill, 
H. F. Nonnamaker, 
Alfred F. Orr, 
Arthur Palmer, 
N.J. Pousette-Dart, 
Clarence Rowe, 
Tony Sarg, 
Benjamin Sherbow, 
H. II. Sherman, 
Harold Sichel, 
Jessie Willcox Smith, 
Walter Stocklin, 
F. Strothmann, 
Rudolph Tandler, 
Raymond Thayer, 
Adolpli Treidler, 
Walter Van Asdale, 
H. Devitt Welsh, 
W. M. Westervelt, 
Walter Whitehead, 
E. B. Winslow, 
C. H. Wright, 
George Wright, 



New York, N. Y. 
New York, N. Y. 
Chicago, 111. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New- York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
Philadelphia, Pa. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
Philadelphia. Pa. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
New York, N. Y. 
Westport, Conn. 



Printers 



Berkeley Press, New 
Martin B. Brown Prinliiiu & Bind! 

New 

Burr I'rinting House, New 

Carey Printing Co., New 

Dancey-Davis Press, New 

De La Mare Printing Co., New 

Eaton & (icttinger. New 

Eilert Printing Co., New 

Federal Printing Co., New 

Cliark's Francis Press, New 

Gotham Press, Now 

I. H. (loldmann Co., New 

William (irccn. New 

Hamilton Press, New 

KalkhoH' Co., New 



^Ork, 
ng Co 
York, 
York, 
York. 
York. 
York. 
York, 
York, 
York, 
York. 
York, 
York, 
York, 
York, 
York. 



X Y. A. H. Kellogg Co., New York, N. V. 

Ivk'bold Press. New York, N. Y. 

X. Y. Lecouver Press Co.. New York, N. Y. 

X. Y. McConnell Press, New York, N. ^'. 

X. Y. McCoiuu'll Printing Co.. Now ^'ork, X. ^'. 

N. 'S'. Mari'hbanks Press, Xew York, N. Y. 

X. Y. Nation Press, New York, N. Y. 

X. Y C. J. O'Brien, Xew York, N. Y. 

N. Y. Oswald Publishing Co., Xew York, X. Y. 

N. Y. Publishers Printing Co., New York, X. Y. 

X. \. John C. Rankin Co., New York, N. \. 

X. Y. William E. Hndge, Xew York. X. Y. 

X. Y. Schilling Press, New ^'()rk. X. \. 

X. Y. Stirling Press, New York, N. Y. 

X. 'S'. 'rcchnical Press. New York, N. Y, 

X. ^'. Wynkoop-ilallcnhcck Crawford Co., Xew York. 



Advertisers Who Have Contributed 



Ajax ^raiifacluring Coinpany, Cleveland, Ohio 
.v. Allan & Son, Harrison, N. J. 
American Car & Foundry Co., New ^'ork, X. Y. 
American Greenhouse Mfg. Co., Pana, 111. 
American Surety Company, New York, N. Y. 
American Telei)hone & Telegra])!! Co., New York 
Association of Ice Cream Siip])ly Men, New York 
Atlanta Utility Works, East Point, C.a. 
Autocar Company, Ardmore, Pa. 

B. M. Baruch, Washington, D. C. 
Bateman Manufacturing Co., New York, N. Y. 
George Batten Co., Inc., New York, N. Y. 
Bausch & Lomb Optical Co., Rochester, N. Y. 
Bayer Company, Inc., New York, N. Y. 
Bennett, Hollander & Lewis, Pittsburgh, Pa. 
Bird & Son, East AValpole, ^lass. 

Borden Company, Warren, Ohio 

Bowersock Mill & Power Co., Lawrence, Kans. 

C. Bruno & Son, Inc., New York, N. Y. 
Brunswick Refrigerating Co., New Brunswick, 
William Buedingen & Son, New York, N. Y'. 
B. Y. D. Company, New York, N. Y. 
Casket Manufacturers Association, Cincinnati. 
Central Garage & Electric Supply Co., Hagers- 

town. Md. 
Central Oil & Gas Stove Co., Gardner, Mass. 
Charles Advertising Service, New York, N. Y. 
Cleveland Twist Drill Co., Cleveland, Ohio 
Columbia Steel Shafting Co., Pittsburgh, Pa. 
Combustion Engineering Corporation, New York 
Converse Rubber Shoe (^o.. New York, N. Y. 
Crane & Breed Mfg. Co., Cincinnati, Ohio 
Cutler-Hammer Mfg. Co., Milwaukee, Wis. 
Davey Tree Expert Co., Kent, Ohio 
Davis Watkins Dairymen's Manufacturing Co. 

Chicago, 111. 
Diamond Crystal Salt Co., St. Clair, Mich. 
Diamond Expansion Bolt Co., New York, N . Y. 
Eastman Kodak Company, Rochester, N. Y. 
Eaton, Crane & Pike Co., New York, N. Y. 
Edison Lamp Works of the General Electric Co., 

Harrison, N . J. 
N. K. Fairbanks Co., Chicago, 111. 
Fellows Gear Shaper Co., Springfield, Ohio 
Firestone Tire & Rubber Co., Akron, Ohio 
George Frost Co., Boston, ^lass. 
General Electric Co., Schenectady, N. Y. 
Goodyear Tire and Rubber Co., Akron, Ohio 
W. R. Grace & Co., New York, N. Y. 
Greenfield Tap and Die Corporation, New York 
Hart, Shaffner & Marx, Chicago, 111. 
Haynes Automobile Co., Kokomo, Ind. 
Heine & Co., New York, N. Y. 



H. J. TIcinz Co., Pittsburgh, Pa. 

Hercules Powder Co., Wilmington, Del. 

S. M. Hexter Co., Cleveland, Ohio 

Hill Pumj) Yalve Co., Chicago, 111. 

Iliude & Daucli Paper Co., Sandusky, Ohio 

A. S. Hinds. Portland, Me. 

Homestead Yalve ^Ifg. Co., Pittsburgh, Pa. 

Hotel Majestic, New York, N. Y. 

Howlett & Hockmeyer, New York, N. Y. 

Hughes Tool Co., Houston, Tex. 

Hyatt Roller Bearing Co., New York, N . Y. 

Imperial Underwear Company, Picjua, Ohio 

Indian Refining Co., Inc., New York, N. Y. 

Ingersoli Rand Co., New York. N. Y. 

R. M. Krause, New York, N. Y. 

Morton W. Lee, New York, N. Y. 

Long. Landreth, Schneider Co., New Brunswick, 

New Jersey 
Lowe Donald & Co., New York, N. Y. 
Lymansville Co., New York, N. Y. 
McGraw Tire and Rubber Co., E. Palestine, O. 
Magnolia Petroleum Co.. Dallas. Texas 
^Majestic Coal Co.. Inc., New York. N. Y. 
J. B. Mast Co.. New York, N. Y. 
Mellins Food Comi>any, Boston. ^lass. 
Metal & Thermit Corporation, New York, N . Y. 
Model Brassiere Co., New York, N. Y. 
Moller & Schumann Co., Brooklyn, N. Y. 
Conipagnie Morana, New York, N. Y. 
A. L. Mordecai & Son, New York, N. Y. 
National Lamp AVorks. Cleveland. Ohio 
National Lead Company. New York, N. Y. 
New York Talking Machine Co., New York, N.Y. 
Northwestern Steel and Iron Works. Eau Claire, 

Wisconsin 
Oakley Chemical Co., New York, N. Y. 
Orange Julep Co., New York, N. Y. 
Pacific Tank & Pipe Co., San Francisco, Cai. 
Papec Machine Co., Shortsville. N. Y. 
ParkersburgRig & Reel Co., Parkersburg, W.Va . 
People's Savings Association, Toledo, Ohio 
Petroleum Iron Works Co. of Ohio. Sharon, Pa. 
Pittsburgh Shafting Co., Detroit, Mich. 
John O. Powers Co., New York, N. Y. 
Prudential Ins. Co. of America, Newark, N. J. 
Reilly Peabody Fuel Co.. Pittsburgh, Pa. 
Roberts Cushman & Co.. New York. N. Y. 
Robbins & Myers Co., Springfield, Ohio 
Rock Falls Manufacturing Co.. Sterling. 111. 
W. S. Ro.se's Sons Co., Tuscaloosa, Ala. 
Royal Manufacturing Co.. Rahway, N. J. 
Joseph T. Ryerson & Son, Chicago, 111. 
Seinsheimer Paper Co., Cincinnati, Ohio 



S'J ] G0\ ERNMEN r W 

Shepard Electric Crane & Hoist Co., Montour 
Falls, N. Y. 

D. E. Sicher & Co.. New York, X. Y. 

S. K. F. Ball Hearing Co., Hartford, Cohti. 

L. C. Smith & Brc, Sj'racuse, X. Y. 

Stacey Brothers Gas Construction Co., Cin- 
cinnati. Ohio 

Standard Oil Cloth Co., Xcw York. N. ^■ 

Stanley Manufacturing Co., Dayton, Ohio. 

Star Ruhher Co., Akron. Ohio 

Stein Bloch Co., Rochester, X. Y. 

Steere Engineering Co., Detroit, Mich. 

Edwin B. Stiiiipson, Brooklyn, X. Y. 

.Junius H. Stone, Xew York, X. Y. 

Stromberg (^arlson Telephone Manufacturing 
Co., Rochester, X. "N'. 

Swift & Co., Chicago, 111. 

Synfleur Scientific Laboratories , ]Monticello , X . ^' . 

Taylor Instrument Com])anies, Rochester, X. Y. 

Texas Co., Houston, Texas 



\H ADVERTISING 

Todd Protectograph Co., Rochester, \. ^■. 
United Shoe Machinery Cor])., Bost(ui, Mass. 
S. D. Warren Co., Boston, Mass. 
L. E. Waterman Co., Xew York, X. "\'. 
Westinghouse Air Brake Co., Pittsburgh, Pa. 
Whitaker-(ilessner Company, Wheeling, W. Va. 
Whitlock Cordage Co., Xew York, X. Y. 
Whitman & Barnes ^Tfg. Co., Akron, Ohio 
L. I. Wightman, X'ew York, X'. Y. 
Willys-Overland, Inc., Toledo, Ohio 
^V. S. Wilson Corporation, Xew York, X. ^'. 
AVinter & Beifus, Chicago, 111. 
A. H. Wirz, Inc., Chester, Pa. 
William Wrigley, Jr., Co., Chicago, 111. 
Wymaii Gordon Co., Worcester, Mass. 
Yawinan & Erbe Manufacturing Co., Rochester, 

Xew York 
York Manufacturing Co., York, Pa. 
Youngstown Sheet & Tube Co., Youngstown, O. 



Monthlies of General Circulation 



Ainslee's, Xew York, X. Y. 

All Outdoors, X'ew York, X'. Y. 

American Boy, Detroit, Mich. 

.Vmerican Magazine, X'ew York, X'. Y. 

The American Woman, Augusta, IVIe. 

American Shooter, New York, X. Y. 

Asia, Xew York, X. Y. 

Association Men, Xew York, X. Y. 

Atlantic Monthly, Boston, Mass. 

Baseball, Xew York, X. Y. 

Black Cat, Salem, Mass. 

Boys' Life, New York, X. Y. 

Boys' Magazine. New York, X'^. Y. 

Ca.se & Comment, Rochester, X^. Y. 

Canadian Boy, St. John, Xcw Brujiswick 

Century. Xcw York. X. \. 

Citizen, Xiagara Falls, X. ^'. 

Club Woman's Magazine, Cincinnati, Ohio 

Cosmoi)olitan, X'ew York, X'^. Y. 

Country Life in America, Garden City, X'. Y- 

Current Opinion, New York, N. Y. 

Delineator, X'ew York, X'. Y. 

Designer, Xew York, X. Y. 

Die Deutsche Hausfrau, Milwa\ikcc, Wis. 

Dramatist, Easton, Pa. 

Elite Styles, Xew York, N. Y. 

Everybody's, New York, X. Y. 

Field & Stream, Xew York. X. "S". 

Film Fun, Xew York, X. Y. 

Forecast, New York, X'. Y. 

Garden Magazine, Garden City, X'. Y. 

(linger, Dululh, Minn. 



Ciolfers' Magazine, Chicago, 111. 

tiood Housekeeping, X'ew York, X'. Y. 

Grizzly Bear Magazine, Los Angeles. Cal. 

Guide to X'ature, Sound Beach. Conn. 

Haarlemite, Xew York, X. Y. 

Harper's Magazine, X'ew York, X'. Y. 

Health Culture, Xew York, X''. Y. 

Hollands, Dallas, Texas 

Hounds & Hunting, Decatur, 111. 

Household Guest. Chicago, 111. 

II Carroccio, Xew York, N. Y. 

Illustrated Review, Atascadero, Cal. 

Joe. Chai)i)les X'at'l X^ews Letter, Boston, Mass. 

John Martin's Book, X'ew York, N. Y. 

Journal of the Outdoor Life, X^ew York, X. \'. 

Ju\cnilc Instructor, Salt Lake City. I'tah 

Keiths Magazine, Minneapolis, ^linn. 

Keramic Studio, Syracuse, X'^. Y. 

Ladies' Home Journal, Philadelphia. Pa. 

Le Bon Ton, X'ew York, X. Y. 

Little Folks, Salem, Mass. 

Lyceum ^Magazine. Chicago, III. 

McClure's, Xew York, X. \. 

Mallott's Magazine, BostoTi, Mass. 

^Liy Manton Fashion Sheet, Brooklyn. X. ^'. 

Mctro])olitau, X'ew ^'ork, X. Y. 

^Michigan Sportsman, Detroit, Mich. 

Missouri Wonuin, St. Louis, Mo. 

Modern Priscilla, Boston, Mass. 

Mother's Magazine, Xew York, X. Y. 

Motion Picture Classic. Brooklyn, \. ^'. 

Motion Picture ^Magazine, Brooklyn, X. V. 



REPOK'I' OK THE DIVISION OF A l)^ K R lISINCi 



.'5;5 



Mr. Foster's Travel ^lagaziiie, New York, N .Y. 

Munsey's, New York, N. Y. 

My Message, St. Cloud, Minn. 

National rieo>>ra])liic', Washington, 1). ('. 

National IMaga/.ine, Hoston, Mass. 

National Sportsman, Boston. Mass. 

Nature Study Review, Itliaea, N. 'S'. 

Needlecraft, Augusta, Me. 

New France, New York, N. \. 

New West Magazine, Salt Lake City, Utah 

North American Review, New York, N. Y. 

Outers Book, Chicago, 111. 

Outing, New York, N. Y. 

Parents' Magazine, New ^'ork, N. Y. 

Patriotism Magazine, Springfield, Mass. 

Peoples' Home Journal, New York, N. Y. 

Peoples' Magazine, New York, N. Y. 

Peoples' Popular Monthly, Des Moines, Iowa 

Periscope, New York, N. Y. 

Photoplay, Chicago, 111. 

Pictorial Review, New York, N. Y. 

Picture Play, New York, N. Y. 

Poet Lore, Boston, Mass. 

Proofs, New Aurora, N. Y. 

Public, New York, N. Y. 

Puerto Rico Ilustrado, San Jiian, P. K. 

Railroad Man's ^Magazine, New York, N. Y. 

Red Book, Chicago, 111. 



Red Cross Magazine, (larden City, N. Y. 

Review of Reviews, New York, N. Y. 

St. Nicholas, New York, N. Y. 

Scribner's, New York, N. Y. 

Sentinel, Mitchell, S. D. 

Smart Set, New York, N . Y. 

Smith's, New York, N. Y. 

Snap]>y Stories, New York, N. Y. 

Southern Woman's Magazine, Nashville, Tenn. 

Star Needlework Journal, New York, N. Y. 

Sun.set, San Francisco, Cal. 

System, Chicago, 111. 

Today's Housewife, New York, N. Y. 

'I'hrifty Hou.sekeeping Magazine, Detroit, Micli. 

Touchstone, New York, N. Y. 

Truth Magazine, New York, N. Y. 

Uncle Sam's Boy, Cincinnati, Ohio 

Vanity Fair, New York, N. Y. 

Wohelo, New York, N. Y. 

Woman's Home Companion, New York, N. Y. 

Woman's Magazine, New York, N. Y. 

Woman's National Magazine, Washington, I).C. 

Woman's World, Chicago, 111. 

World Court Magazine. New York, N. Y. 

World's Work, C.arden City. N. Y. 

Worth While, Long Beach, Cal. 

Zukunft, New York, N. Y. 



Weeklies and Semi-monthlies of 
General Circulation 



All Story, New York, N. Y. 

Amerikos Lietuvis, Worcester, Mass. 

Argosy, New York. N. Y. 

Boys' World, Elgin, 111. 

Brooklyn Life, New York, N. Y. 

Bulletin, Pittsburgh, Pa. 

Bridgeford News, Rochester, N. Y. 

Chat, Brooklyn, N. Y. 

Christian Herald, New York, N. Y. 

Cleveland Topics, Cleveland. Ohio 

Club Fellow & Washington Mirror, New York 

Collier's Weekly, New York, N. Y. 

Crier, New York, N. Y. 

Detective Story, New York, N. Y. 

Dial, New York, N. Y. 

Dongo, Detroit, ^Nlich. 

Fatat Boston, Boston, Mass. 

Forbes Magazine, New York, N. Y. 

Girls' Companion, Elgin, 111. 

Independent, New York, N. Y. 



Issue, Jackson, Miss. 
Judge, New York, N. Y. 
Kvety Americke, Omaha, Neb. 
La Follette's Weekly, Madison, Wis. 
Leslie's, New York, N. Y. 
Milford Topics, Milford, Conn. 
National Tribune, Washington, D. C. 
New Republic, New York, N. Y. 
News Letter, Detroit, Mich. 
Outlook, New York, N. Y. 
Pathfinder, Washington, D. C. 
Police Gazette, New York, N. Y. 
Polish News, New Britain, Conn. 
Popular Magazine, New York, N. Y. 
Republic, Boston, Mass. 
Rider & Driver, New York, N. Y. 
Saturday Globe, Utica, N. Y. 
Saturday Evening Post, Philadel]jhia, 
Scientific American. New York, N. Y. 
Sigaretta, Philadelphia, Pa. 



Pa 



34 ] GOVERNMENT 

Slovenian Anicric-in Koledar, New York. N . Y. 

Sotek, Chicago, 111. 

Spur, New York. N. Y. 

Theatre Programs in the following Cities: 

Boston, Mass. 

Chicago, 111. 

Cleveland, Ohio 

Detroit, Mich. 

Kansas City, Mo. 

Los Angeles, Cal. 

New York, X. ^ . 



WAR ADVERTISING 

Pittsburgh, I'a. 

San Francisco, Cal. 
Survey, New York, N. Y. 
Top Notch, New York, N. Y. 
Town & Country, New York, X 
Variety, New York, N. Y. 
Vogue, New York, N. Y. 
Woman's Weekly, Chicago, 111. 
Young Folks, Philadelphia, Pa. 
Young People'.s Weekly, Elgin, 111. 
Youths' Companion, Boston, Mass 



Y. 



Omaha, Xeh. 



Farm Papers 



Agriculturist Digest, Xew York, X. Y. 
Agriculturist Student, Columbus, Ohio 
Albany Co. Farm Bureau Xews, Albany, X. ^ . 
American Agriculturist, Xew York, X. ^ . 
American Bee Journal. Hamilton, 111. 
American Breeder, Kansas City, Mo. 
American Farming, Chicago, 111. 
American Hereford Journal, Kansas City, Mo. 
American Poultry Advocate, Syracuse, X. Y. 
American Poultry Journal, Chicago, 111. 
.Vmerican Sheep Breeder, Chicago, 111. 
American S(iual) Journal, Warrenton, Mo. 
Ancona World, Franklinville, X. Y. 
Arkansas Farmer & Homestead, Little Rock, 

Arkansas 
Better Fruit, Portland, Ore. 
Breeders' Gazette, Chicago, 111. 
California Cultivator, Los Angeles, Cal. 
California Fruit Xews, San Francisco, Cal. 
California Home & Farmer, San Francisco, Cal. 
Camijbell's Scientific Farmer, Billings, Mont. 
Carolina Farmer & Stockman, Columbia, S. C. 
Carolina Fruit & Trucker, Wilmington, X. C. 
Chester White Journal, Rochester, Ind. 
Corn Bell Farmer, Waterloo, Iowa 
Country Gentleman, Philadelphia, Pa. 
]')akota Farmer, Aberdeen, S. D. 
Date Palm, Indio, Cal. 
Decorah Posten, Decorah, Iowa 
Der Deutsche Farmer, St. Paul, Minn. 
Deutsche Amcrikanischer Farmer, Lincoln, Xcb. 
Domestic Beekeeper, Northstar, Mich. 
Drover's Telegram, Kansas City, Mo. 
Duroc Mullclin, Chicago, 111. 
Everybody's Poultry Magazine, Hanover, Pa. 
Farm & Dairy Profit, Salem, Ohio 
Farm Finder ^Llgazine, Xew York, X. Y. 
Farm & Fireside, Springfield, Ohio 
Farm & Home (E. Ed.), Springfield, Mass. 
Farm & Home (W. Ed.), Chicago, 111. 



Farm & Ranch, Dallas, Texas 

Farmer, St. Paul, Minn. 

Farmer & Breeder, Sioux City, Iowa 

Farmer & Stockman, Kansas City, Mo. 

Farmers' Dispatch, St. Paul, ]Minn. 

Farmers' Equity Xews, Alexandria, Minn. 

Farmers' Fireside Bulletin, Arlington, Texas 

Farmer's Home Journal, Louisville, Ky. 

Farmers' >rail & Breeze, Topeka, Kan. 

Farmers' Success. Red Bank, X. J. 

Farmers' Wife, St. Paul, Minn. 

Farm Life, Sjicncer, Ind. 

Farm Xews, Dallas, Texas 

Farm Stock & Home, Minneapolis, Minn. 

Farm Tractor, Kansas City, Mo. 

Field & Farm, Denver, Colo. 

Field Illustrated, N'ew York, X. Y. 

Florida Farmer & Stockman, Jacksonville, Flu. 

Florida (irowcr, Tam])a, Fla. 

Fort Worth Daily Live Stock Reporter, North 

Fort Worth, Texas 
Fruit Belt, Grand Rapids, Mich. 
P'ruitman's Guide, New York, N. Y. 
Gardener's Chronicle, ^fadison, X. J. 
Gefleugel Zuechter, Hamburg, Wis. 
Gleaner, Detroit, Mich. 
Gleaning in Bee Culture, Medina, Ohio 
Globe Democrat, St. Louis, ^lo. 
Great Southwest Farmer, Phoenix. .Vriz. 
Green's American Fruit Grower, Chicago, 111. 
Guernsey Breeders' Journal, Peterboro, X. II. 
Hancock Co. Farm Bureau News, Ellsworth, Mc. 
Haus & liauernfreund, Milwaukee, Wis. 
Hoard's Dairyman, Ft. Atkinson, Wis. 
Ilolland.sche Farmer, (irand Rapids, Mich. 
Holstein-Friesian Register, Brattleboro, Vt. 
HolsteinT<'riesian World. Syracu.se, X. Y. 
Home & Farm, Louisville, Ky. 
Horticulture, Boston, Mass. 
Hospotlar, Omaha, Xeb. 



Ri:r()R'r ok IIIK division of AI)^KRTISING 



;5.5 



Idaho FaniKT, I5i)ist', Idaho 

Illinois Fariiier, Quiiu-y, 111. 

Indiana Farmers' Guide, Hunlington, Inil. 

Inland Farmer, Louisville, Ky, 

International Plymouth Rock Journal, Union 

City, Mich. 
Iowa Farmer, Des Moines, la. 
Iowa Homestead, Des Moines, la. 
Iowa State Poultry Journal, Grimes, la. 
Jersey Bulletin, Indianapolis, Ind. 
Jewish Farmer, New York, N. Y. 
Journal, Atlanta, Ga. 
Journal of Agriculture, St. Louis, Mo. 
Kansas City Weekly Journal, Kansas City, Mo. 
Kansas City Weekly Star, Kansas City, Mo. 
Kansas Farmer, Topeka, Kans. 
Kentucky Farming, Louisville, Ky. 
Kimball's Dairy F'armer, Waterloo, la. 
Leghorn World, Waverly, la. 
Live Stock Report, Chicago, 111. 
Long Island Agriculturist, Riverhead.L. I., N.Y. 
The ]Maine Farmer, Augusta, Me. 
Manchester LTnion Leader, Manchester, N. H. 
Market Growers' Journal, Louisville, Ky. 
Maryland Farmer, Baltimore, Md. 
Michigan Business Farming, Mt . Clemens, Mich. 
Michigan Farmer, Detroit, Mich. 
Minnesota Farm Review, St. Paul, Minn. 
Missouri & Kansas Farmer, Kansas City, ]\Io. 
Missouri Farmer, Columbia, Mo. 
^lissouri Ruralist, St. Louis, Mo. 
Missouri Valley Farmer, Topeka, Kans. 
Modern Farming, New Orleans, La. 
Montana Farmer, Great Falls, Mont. 
National Alfalfa Journal, Chicago, 111. 
National F'armer, W'inona, Minn. 
National Farmer & Stock (irower, St. Louis, Mo. 
National Grange Monthly, Springfield, Mass. 
National Stockman & Farmer, Pittsburgh, Pa. 
National Wool Grower, Salt Lake City, Utah 
Nebraska Farmer, Lincoln, Neb. 
Nebraska Farm Journal, Omaha, Neb. 
Nebraska Ruralist, Lincoln, Neb. 
Nebraska State Grange Journal, Kearney, Neb. 
New England Homestead, Springfield, Mass. 
New York State F'ruit Grower, Medina, N. Y. 
Non Partisan Leader, Fargo, N. D. 
N. W. Farmstead, Minneapolis, Minn. 
Northwest Pacific Farmer, Portland, Ore. 
N. W. Stockman & Farmer, Helena, Mont. 
Ohio Farmer, Cleveland, Ohio 
Oklahoma Farmer, Oklahoma City, Okla. 
Oklahoma Farmer-Stockman, Okla. City, Okla. 
Oklahoma Live Stock News, OklahomaCity, Okla . 
O. K. Poultry Journal, Mounds, Okla. 
Orange Judd Farmer, Chicago, 111. 



Orchard &; Farm, Los .Vngeles, Cal. 

Oregon Farmer, Portland, Ore. 

Oregonian, Portland, Ore. 

Organized Farmer, Wausau, Wis. 

Ozark Countryman, Springfield, Mo. 

Pacific Homestead, Salem, Ore. 

Pacific Poultryman, Seattle, Wash. 

Pacific Rural Press, San Francisco, Cal. 

Pelto Ja Koti, Suj)erior, Wis. 

Pennsylvania Farmer, Philadelphia, Pa. 

PetalumaW'eekly Poultry Journal, Petaluma, Cal. 

Pet Stock Journal, Lamoni, la. 

Poland China Journal, Kansas City, Mo. 

Poultry Culture, Kansas City, ^lo. 

Poultry Herald, St. Paul, Minn. 

Poultry Item, Sellersville, Pa. 

Poultry Success, Springfield, Ohio 

Power Farming, St. Joseph, Mich. 

Practical Farmer, Philadelphia, Pa. 

Prairie Farmer, Chicago, 111. 

Progressive Farmer, Birmingham, Ala. 

Record Stockman, Denver, Colo. 

Reliable Poultry Journal, Quincy, 111. 

Republic, St. Louis, ]\Io. 

Rhode Island Red Journal, Waverly, la. 

Rice Journal, (Vowley, La. 

Rocky Mountain Husbandman, Great Falls, Mon . 

Rural New Yorker, New York, N.Y. 

Rural Spirit, Portland, Ore. 

Rural Weekly, St. Paul, Minn. 

Rural Weekly, Omaha, Neb. 

Rural W^orld, Los Angeles, Cal. 

Safe Farming, Dubuque, la. 

Seed World, Chicago, 111. 

Southern Agriculturist, Nashville. Tenn. 

Southern Cultivator, Atlanta, Ga. 

Southern Fruit Grower, Chattanooga, 'l\'nn. 

Southern Planter, Richmond, \'a. 

Southern Ruralist, Atlanta, Ga. 

Southland Farmer, La Porte, Texas 

Southwest Stockman-Farmer, Phoenix, Ariz. 

Successful Farming, Des Moines, la. 

Swine Breeders' Journal, Indianapolis, Ind. 

System on the Farm, Chicago, 111. 

Tri- Weekly Constitution, Atlanta, (ia. 

Trumbull Rural Associate, Youngstown, Ohio 

Utah Farmer, Lehi, L'tah 

Wallace's F'armer, Des Moines, la. 

Washington Farmer, Spokane, Wash. 

Western F'armer, Portland, Ore. 

Western Farm Life, Denver, Colo. 

Western Poultry Journal, Cedar Rapids, la. 

Wisconsin Agriculturist, Racine, Wis. 

Wisconsin Farmer, Madison, Wis. 

Wisconsin Horticulturist, Madison, Wis. 



Technical, Trade and Miscellaneous 

Publications 



Abels Photographic Weekly, Cleveland, Ohio 
Accessory & Garage Journal, Pawtucket, R. I. 
Advance Styles, New York, N. Y. 
Advertising and Selling, New York, N. Y. 
Advertising Club News, New York, N. Y. 
Advertising News, New York, N. Y. 
Aerial Age, New York, N. Y. 
Agrimotor, Chicago, 111. 
Alaska & Northwest Mining Journal, Seattle, 

Wash. 
Amaranth, Detroit, ]\Iich. 

Amateur Photographers Weekly, Cleveland, Ohio 
American, York, Pa. 
American Architect, New York, N. Y. 
American Artisan & Hardware Record, Chicago. 
American Automobile Digest, Cincinnati, Ohio 
American Bankers'Association, New York, N. Y. 
American Bankruptcy Reports, Albany, N. Y. 
American Beagle, Youngstown, Ohio 
American Blacksmith Auto & Tractor Shop, 

Buffalo, N. Y. 
American Bottler, New York, N. Y. 
American Brewer, New York, N. Y. 
American Builder, Chicago, 111. 
American Cabinet Maker & Upholsterer, New 

York, N. Y. 
American Carpet & Upholstery Journal, Phila- 
delphia, Pa. 
American Chauffeur, Cincinnati, Ohio 
American Cheese Maker, Grand Rapids, ^lich. 
American Church Sunday School Magazine, 

Philadelphia, Pa. 
American Cloak & Suit Review, New York, N.Y. 
American Coal Journal, Chicago, 111. 
American Contractor, New York, N. Y. 
American Co-operative Journal, Chicago, 111. 
American Co-operative ^lanager, Chicago, 111. 
American Cutler, New York, N. Y. 
American Drop Forger, Pittsburgh, Pa. 
American Druggist & Pharmaceutical Record, 

New York, N. Y. 
American Elevator & Grain Trade, Chicago, III. 
American Exporter, New York, N. Y. 
American Federationist, Washington, D. C. 
American Fertilizer, Philadelphia, l*a. 
American Food Journal, Chicago, 111. 
American Forestry, Washington, D. C. 
American Funeral Director, Grand Rapids, 

Michigan 
American Furniture Manufacturer, Chicago, 111. 

36 1 



American Garage & Auto Dealer, Chicago, 111. 

American Gas Engineering Journal, New York. 

American Gentleman, New York, N. Y. 

American Globe, Los Angeles, Cal. 

American Grocer, New York, N. Y. 

American Hardware Journal, New York, N. Y. 

American Hatter, New York, N. Y. 

American Industries, New York, N. Y. 

American Jeweler, Chicago, 111. 

American Jewish Chronicle, New York, N. Y. 

American Journal of Botany, Brooklyn, N. Y. 

American Journal of Orthopedic Surgery , Boston . 

American Journal of Pharmacy , Philadelphia , Pa . 

American Journal of Sociologjs Chicago, 111. 

American Journal of Surgery, New York, N. Y. 

American Journal of Syphilis, St. Louis, Mo. 

American Journal of ^'eterinary [Medicine, 
Chicago, 111. 

American Laundry Journal, Troy, N. Y. 

American Lawyers' Quarterly, Cleveland, Ohio 

American Legal News, Detroit, Mich. 

American Lumberman, Chicago, 111. 

American Machine & Tool Record, Cincinnati. 

American Machinist, New York, N. Y. 

American ^lagazine of Art, AVashington, D. C. 

American Man, Cambridge, Ohio 

American Metal Market, New York, N. Y. 

American ^Tiller, Chicago, 111. 

American Milliner, New York, N. Y. 

American Paint & Oil Dealer, St. Louis, Mo. 

American Paint Journal, St. Louis, Mo. 

American Perfumer, New York, N. Y. 

American Philatelist, Federalsburg, Md. 

American Photography, Boston, Mass. 

American Physical Education Review, Spring- 
field, Mass. 

American Pressman, Pressmen's Home, Tenn. 

American Printer, New York, N. Y. 

American Review of Shoes & Leather, Phila- 
delphia, Pa. 

American Roofer, Chicago, 111. 

American-Scandinavian Review, New York, N.Y. 

American School Board Journal, ^lilwaukee. Wis. 

American Shoeniaking, Boston, ]\Iass. 

American Silk Journal, New York, N. Y. 

American Stationer & Office Outfitter, New York 

American Stone Trade, Chicago, 111. 

.American Tailor & Cutter, New York, N. Y. 

.Vmerican Thresherman & Farm Power, 
Madison, Wis. 



REPORT OF THE 1)1 V 

Aiiioritaii Wool & Cotton Reporter, Boston. 
American Workman, Wasliinfi'ton, D. C 
Ancient Order of I'uited Workman Journal, 

Muscatine, la. 
Ancient Order of United Workman, Farjio, X. D. 
Anthracite Labor News, Shenandoah, Pa. 
Apothecary, Boston, Mass. 
Apparel Criterion, Seattle, Wash. 
Ajjparel Gazette, Chicago, 111. 
Ai)])arel Cazette, Los Angeles, Cal. 
Archives of Pediatrics, Xew ^'ork, N. Y. 

Architect & Engineer of California, San Fran- 
cisco, Cal. 

Architects Buyers Reference (Quarterly, New 
York, N. Y. 

Architectural Foruui, New York, N. Y. 

Architectural Record, New York, N. Y. 

Architectural Review, Boston, ^Nlass. 

Architecture, New York, N. Y. 

Architecture & Building, New York, N. Y. 

The Armorer, Springfield, ^Liss. 

Arts & Archaeology, Washington, 1). C. 

Arts & Decoration, New York, N. Y. 

Associated Advertising, Indianapolis, Lid. 

Astorian Sanomat, Astoria, Ore. 

Astrophysical Journal, Chicago, 111. 

Automobile Blue Book, New ^'ork, N. Y. 

Automobile Builder, Cleveland, Ohio 

Automobile Dealer & Repairer, New York, N. Y. 

Automobile Journal, Pawtucket, R. I. 

Auto Trade Journal, Philadel])hia, Pa. 

Automobile Topics, New York, N. Y. 

Automotive Industries, New York, N. Y. 

Auto Review, St. Louis, ]Mo. 

Autumn Leaves, Lamonia, la. 

Aviation & Aeronautical Engineering, New York 

Bakers & Confectioners' Review, Los Angeles. 

Bakers' Helper, Chicago, 111. 

Bakers' Review, New York, N. Y. 

Bakers' Weekly, New York, N. Y. 

Baltimore Afro-American Ledger, Baltimore. 

Baltimore Trade Unionist, Baltimore, Md. 

Bankers' Monthly, Chicago, 111. 

Banker & Tradesman, Boston, Mass. 

Baptist Banner, Parkersbnrg, W. Ya. 

Baptist Standard, Dallas, Texas 

Barrel & Box, Chicago, 111. 

Bee Hive, Norwalk, Ohio 

Bellman, Minneapolis, Minn. 

Better Roads & Streets, Dayton, Ohio 

Biblical Recorder, Raleigh, N. C. 

Biblical World, Chicago, 111. 

Biltmorean, Albany, N. Y. 

Black Diamond, Chicago, 111. 

Blast Furnace & Steel Plant, Pittsburgh, Pa. 



ISION OF ADVERTISING [37 

Boiler ]Maker, New York, N. Y. 
Boilermakers & Slii|) l?Milders' Journal, Kansas 

City, Kans. 
Book of Baby Mine, Chicago, 111. 

Book.seller, Newsdealer & Stationer, New "S'ork 
Boot & Shoe Recorder, Boston, Mass. 

Boston Commercial, Boston, Mass. 

Boston Ilairenik, Boston, Mass. 

Boston Medicals Surgical Journal, Boston, Mass. 

Botanical (iazette, Chicago, 111. 

Box Maker, Worcester, Mass. 

Brass World, New York, N. Y. 

Brewer & Maltster, Chicago, 111. 

Brewers' Journal, New York, N. Y. 

Brick & Clay Record, Chicago, 111. 

Brick Building, Bo.ston, Mass. 

Bricklayer, Mason & Plasterer, Indianai)olis. 

Brooms, Brushes & Handles, ^Milwaukee, Wis. 

Brotherhood, Philadelphia, Pa. 

BuflFalo Unista, Buffalo, N. Y. 

Builder, Anomosa, la. 

Building & Engineering News, San Francisco. 

Building Review, New Orleans, La. 

Bulletin of National Association of Retail 
Clothiers, Des Moines, la. 

Bulletin of Pharmacy, Detroit, ]\Iich. 

Bulletin of Photogra])hy, Philadelphia, Pa. 

Bulletin of the Royal Arcanum, Boston, Mass. 

Business Bulletin, ISIinot, N. D. 

Business Digest, New York, N. Y. 

Business Educator, Columbus, Ohio 

Business ^lagazine, Knoxville, Tenn. 

Business Philosopher, Chicago, 111. 

Butchers' Advocate, New York, N. Y. 

Butchers & Packers' Gazette, St. Louis, Mo. 

Butter, Cheese & Egg Journal, Milwaukee, Wis. 

California Citrograph, Los Angeles, Cal. 

California Eclectic ^ledical Journal, Los Angeles 

California Tourist & Hotel Reporter, 
Los Angeles, Cal. 

Camera, Philadelphia, Pa. 

Camera Craft, San Francisco, Cal. 

Candy & Ice Cream, Chicago, 111. 

Canner, Chicago, 111. 

Canning Trade, Baltimore, ^Id. 

Carpet & Upholstery Trade Review, New York 

Carriage Dealers' Journal, Troy, N. Y. 

Casualty Review Insurance, Chicago, III. 

Caterer & Hotel Proprietors' Gazette, New York. 

Catholic Knights of America Journal, Cincin- 
nati, Ohio 

Catholic Knights and Ladies of America Journal, 
Chicago, Illinois 

Catholic Mutual Benefit Ass'n, Buffalo, N. Y. 

Catholic Relief & Beneficiary Association Bul- 
letin, Buffalo, N. Y. 



38] GOVERNMENT \V 

Catholic Churchmaii, New Orleans, La. 
Calholic Register, Denver, Colo. 
Catholic Temperance Advocate, Danhury.Conn. 
Catholic World, New York, N. Y. 
Cement & Engineering News, Chicago, 111. 
Central Banker, Omaha, Neb. 
Central Station, New York, N. Y. 
Chamber of Commerce Journal of Maine, Port- 
land, Me. 
Chamber of Commerce Record, McKeesport, Pa. 
Chariot, Crawfordsville, Ind. 
Chef & Steward, Chicago, 111. 
Chemical & INIetallurgical Engineering, New 

York, N. Y. 
Chicago Reyven, Chicago, 111. 
Chicago Dziennick Chicagoski, Chicago, 111. 
Chicago Jeffersonian , diicago, 111. 
Chicago Predmeseske Listy, Chicago, 111. 
Chicago Svornost, Chicago, 111. 
Chicago Telegraf, Chicago, 111. 
Chilton .\utomobile Directory, Philadeli)hia, Pa. 
Chilton Tractor Journal, Philadelphia, Pa. 
Christian Endeavor World, Boston, Mass. 
Christian Intelligencer, New York, N. Y. 
Christian Nation, New York, N. Y. 
Christian Observer, Louisville, Ky. 
Christian Standard, Cincinnati, Ohio 
Christian Union Herald, Excelsior Springs, Mo. 
Christian Union Herald, Pittsburgh, Pa. 
Christian Work, New York, N. Y. 
Christian Worker, Des Moines, la. 
Christmas Book, Cedar Falls, la. 
Church Bulletin, New York, N. Y. 
Churchman, New York, N. Y. 
Cigar & Tobacco Journal, Minneapolis, ]Sliuii. 
Civil Service Age, Seattle, Wash. 
Civil Service Chronicle, New 'S'ork, N. Y. 
Clay Worker, Indianapolis, Ind. 
Cleaners & Dyers' Review, Cincinnati, Ohio 
Cleaning & Dyeing World, Chicago, 111. 
Cleveland Gazette, Cleveland, Ohio 
Clinton Democrat, Clinton, N. J. 
Clothier & Furnisher, New York, N. Y. 
Coal Age, New York, N. Y. 
Coal Association Message, Reading, Pa. 
Coal Dealer, Minnea])olis, Minn. 
Coal Industry, Pittsburgh, i'a. 
Coal Trade Bulletin, Pittsburgh, Pa. 
Coal Trade Journal, New York, N. ^' . 
Colorado School Journal, Denver, Colo. 
Colorado Tourist & Hotel Reporter, Denver. 
Columbian & Western, Chicago, 111. 
Commercial America, Philadelphia, Pa. 
Commercial Bulletin, Los Angeles, Cal. 
Commercial Car Journal, Philadelphia, Pa. 



\R ADVERTISING 

Commercial Fertilizer, Atlanta, Ga. 

Commercial News, Sioux Falls, S. D. 

Commercial Telegraphers Journal, Chicago, 111. 

Coming Styles, New York, N. Y. 

Compressed Air Magazine, New York, N. Y. 

Concordia, Chicago, 111. 

Concrete, Detroit, Mich. 

Concrete Age, Atlanta, Ga. 

Concrete Products, Chicago, 111. 

Confectioners' Gazette, New York, N. Y. 

Confectioners' Journal, Philadelphia, Pa. 

Confectioners' Review, Cincinnati, Ohio 

Confederate Veteran, Nashville, Tenn. 

Construction, New York, N. Y. 

(^ontinent, Chicago, 111. 

Cordage Trade Journal, New York, N. Y. 

Cornell Veterinarian, Ithaca, N. Y. 

Cornish Chronicle, AVaverly, la. 

Court of Honor, Springfield, 111. 

Crescent, St. Paul, Minn. 

Current Quarterlies, Chicago, 111. 

Corset & Underwear Review, New York, N. Y. 

Cotton, Atlanta, Ga. 

Cotton & Cotton Oil News, Dallas, Texas 

Cotton Seed Oil .Magazine, Atlanta, Ga. 

Cracker Baker, New York, N. Y. 

Creamery & Milk Plant Monthly, Chicago, III. 

Creamery Journal, Waterloo, la. 

Creightou Chronicle, Omaha, Neb. 

Crockery & Glass Journal, New York, N. Y. 

Cuba Review, New York, N. Y. 

Daily Iron Trade & Metal Market Report, 

Cleveland, Ohio 
Daily Metal Re])orter, New York, N. Y. 
Daily Mill Stock Reporter, New York, N. Y. 
Darby Progress, Darby, Pa. 
DeKalb Tribune, DeKalb, Mo. 
Decorative Furnisher, New York, N. Y. 
Degree of Honor of Iowa, Cedar Rapids, la. 
Degree of Honor Review, St. Paul, Minn. 
Delicatessan, New York, N. Y. 
Dental Digest, New York, N. Y. 
Dental Items of Interest, New York, N. Y. 
Dental Outlook, New York, N. Y. 
Dental Summary, Toledo, Ohio 
Denver Nazione, Denver, Colo. 
Detroit Directories, Detroit, Mich. 
Detroit Speaker, Detroit, Mich. 
Dixie Guard's Journal, Goin, Teiui. 
Dixie Miller, Atlanta, Ga. 
Dixie Wood Worker, Atlanta, (ia. 
Doings in (irain. Milwaukee, Wis. 
Domestic Engineering, Chicago, 111. 
Dover Index, Dover, Del. 
Dress Essentials, New York, N. Y. 



REPORT OF THE DIVISIOX OF ADVERTISINC 



[ 39 



l)ni<; and ( 'lii'iiiical Markets, New York, X. 'N'. 
Druggist Circular, Xow York, X. Y. 
Oriig Trade Weekly, Xow ^Ork, X. ^'. 
Druids IVragazine, San Fraueisoo, Cal. 
l^ry (loods & Apparel, Xew York, X. Y. 
Dry (ioods Economist, Xew York, N . Y. 
Dry (ioods (niide. New Y'ork, X. Y. 
Drygoodsnian, St. Louis, Mo. 
Dry Goods Reporter, Chicago, 111. 
Dunellen ^Veekly Call, Dunellen, X. J. 
Dun's Review, ^s'ew York, X. Y. 
Eastern Dealer, Philadelphia, I'a. 
Eastern Underwriter, New York, N. Y. 
Educational Administration and Sujiervision, 

Haltiuiore, ^Id. 
Educational Foundations, Xew ^'ork, X. Y. 
Egg Reporter, Waterloo, la. 
Egyptian, Philadelphia, Pa. 
Electrical Age, Xew Y'ork, X. Y^. 
Electrical Experimeter, Xew York, X. Y^. 
Electrical Merchandising, New York, N. Y. 
Electrical Record, New Y'ork, N. Y. 
Electrical Review, Chicago, 111. 
Electrical Worker, Springfield, 111. 
Electrical World. New York, X. Y'. 
Electrical City Magazine, Chicago, 111. 
Electricity & Engineering, Chicago, 111. 
Electrical Journal, Pittsburgh, Pa. 
Electric Railway Journal, Xew York, N. Y. 
Electric Traction, Chicago, 111. 
Electric Yehicles, Chicago, 111. 
Elementary School Journal, Chicago, 111. 
Elevator Constructor, Philadelphia, Pa. 
El Paso Labor Advocate, El Paso, Texas 
Embalmers' Monthly, Chicago, 111. 
Engineering & Cement World, Chicago, 111. 
Engineering & Contracting, Chicago, 111. 
Engineering & INIining Journal, New Y'ork, N. Y . 
Engineering Magazine, New York, N. Y. 
Engineering News Record, New Y'ork, N. Y. 
Etiuipment ^lerchandise, Scranton, Pa. 
Kvangelical Endeavor, Ilarrisburg, Pa. 
Exhibitors' Herald, Chicago, 111. 
Exhibitors' Program Co., Pittsburgh, I'a. 
Export liulletin, Philadelphia, Pa. 
Exporters & Importers' Journal, New York. 
Expositor, Cleveland, Ohio 
Factory, Chicago, 111. 
Farm Implement News, Chicago, 111. 
Farm Implements, Alinneapolis, Minn. 
Farm ^[achinery and F^arm Power, St. Louis. 
Fashionable Woman, New York, N. Y. 
Fayette Journal, Fayette ville, W. Ya. 
Federal Reporter, New Y'ork, N. Y. 
Fibre & Fabric, Boston, Mass. 



Field & Show Dog, Youngstown, Ohio 

Financial Review, Xew York, X. 'S'. 

Florists' Review, Chicago, 111. 

Flour & FVod, Milwaukee, Wis. 

Flour & Grain World, Seattle, Wash. 

Flour, Hay, Grain & Feed, New ^'ork, X. Y. 

Fordowner, ^Milwaukee, Wis. 

Frat, Chicago, 111. 

FVaternal Henefit League Record, Xew Haven. 

Fraternal Brotherhood Journal, Los Angeles. 

Fraternal Index, Detroit, ^[ich. 

Fraternal Leader, Oak Park, 111. 

Free AVill Baptist Messenger, Baxter, Tenn. 

Friend & Guide, Xeenah, Wis. 

Fruit Trade Journal, Xew York, N. Y. 

Funnel, Xew Y'ork, N. Y. 

Furniture Dealer, ^Tinneapolis, INIinn. 

Furniture Index, Jamestown, X. Y. 

Furniture Journal, Chicago, 111. 

Furniture Mfr. & Artisan, Grand Rapids, Mich. 

Furniture ^Merchants Trade Journal, Des Moines, 

Iowa 
Furniture Trade Review, Xew York, N. Y. 
Furniture Worker, Cincinnati, Ohio 
Furniture World, New York, N. Y'. 
Fur Trade Review, New York, X. Y. 
Garment Review, Chicago, 111. 
Gas Age, New Y'ork, N. Y. 
Gas Energy, Xew York, N. Y'. 
Gas Engine, Cincinnati, Ohio 
Gas Industry, BuflFalo, N. Y. 
Gas Power, St. Jose])h, INIich. 
Gas Record, Chicago, 111. 
Gas Review, Madison, Wis. 
Geyers Stationer, New Y'ork, N. Y'. 
Gideons, Chicago, 111. 
Glovers Review, Glovers ville, N. Y. 
Goldsmith & Silversmith, New Haven, Conn. 
Golden Cross Journal, Boston, Mass. 
Good Furniture, Grand Rapids, Mich. 
Grain Dealers' Journal, Chicago, 111. 
Grand Rapids Furniture Record, (iraiid Rapids, 
(iranite Marlile & Bronze, Boston, Mass. 
(irant City, Worth County Tribune, Grant City, 

Missouri 
Graphic Arts, Boston, Mass. 
Greenville Heights Advocate, Jersey City, N.J. 
Gregg Writer, New York, N. Y. 
Grit Grin, Perrysburg, N. Y'. 
Grocers' IVIagazine, Boston, Mass. 
Gulf Marine Register, New Orleans, La. 
Haberdasher, New York, N. Y. 
Halletsville, Nory Domov% Halletsville, Texas 
Hardware & Hou.se Furni.shing Goods, Atlanta, 

Georgia 



40 ] GOVERNMENT ^^ 

Hardware Age, New York, N. Y. 

Hardware Dealers' Magazine, New York, N.Y. 

Hardwood Record, Chicago, 111. 

Hardware Review, New York, N. Y. 

Hardware Trade, St. Paul, Minn. 

Hardware World, San Francisco, Cal. 

Harness, New York, N. Y. 

Harness Dealer, Des Moines, la. 

Harness Gazette, Rome, N. Y. 

Harness Herald, St. Louis, ]Mo. 

Harness World, Cincinnati, Ohio 

Hay Trade Journal, Canajoharie, N. Y. 

Heating & Ventilating Magazine, New York. 

Hebrew Standard, New York, N. Y. 

Herald of the AVell Country, Alburjuerque, 

New ^lexico 
Hide & Leather, Chicago, 111. 
Hilo O Facho, Hilo, Hawaii 
Hispano America, San Francisco, Cal. 
Hitchcock's ^Machine Tool List, Chicago, 111. 
Home Advocate, Phihidelphia, Pa. 
Homestead Amerikansky Russky Viestnik, 

Homestead, Pa. 
Horse Show Catalog, Rochester, N. Y. 
Horse Show Prize List, Rochester, N. Y. 
Horse World, Buffalo, N.Y. 
Hotel Bulletin, Chicago, 111. 
Hotel Gazette, New York, N. Y. 
Hotel Monthly, Chicago, 111. 
Hotel Review, New York, N. Y. 
Hotel World, Chicago, 111. 
House Furnishing Review, New York, N. Y. 
Household Guest, Atlanta, Ga. 
Hub, New York, N . Y. 
Hunter Trader Trapper, Columbus, Ohio 
Ice & Refrigeration, Chicago, 111. 
Ice Cream Review, ^Milwaukee, Wis. 
Ice Cream Trade Journal, New York, N. Y. 
Illinois Red ]Man, Bloomington, 111. 
Illinois Trumpet Call, Chicago, 111. 
Illustrated Milliner, New York, N. Y. 
Illustrated World, Chicago, 111. 
Implement Age, Springfield, Ohio 
Imi)lement & Tractor Trade Journal, Kansas 

City, Mo. 
Implement Hardware Bullcliu, Abilene, Kansas 
Importers Guide, New 'S'ork, N. Y. 
Improvement Bulletin, Minneajiolis, Minn. 
Independent Advertising, New York, N. Y. 
India Rubber World, New York, N. Y. 
Indie;! I or National Journal of Insurance, Detroit, 

:Mich. 
Industrial Arts Magazine, Milwaukee, Wis. 
IiKJuslrial Managein(Mit , New York, N. Y. 
Industrial Record, Dallas, Tex. 



AR ADVERTISING 

Inland Printer, Chicago, 111. 

Inland Storekeeper, New York, N. Y. 

Insurance Press, New York, N. Y. 

Intercollegiate Statesman, Chicago, 111. 

International Brotherhood of Bookbinders, In- 
diatiapolis, Ind. 

International Confectioner, New York, N. Y. 

International Journal of Orthodontia, St. Louis. 

International Military Digest, New York, N. Y. 

International Railway Journal, Philadelphia, Pa. 

International Sheriff, St. Paul, Minn. 

International Studio, New York, N. Y. 

Interstate Grocer, St. Louis, Mo. 

Iron Age, New York, N. Y. 

Iron Trade Review, Cleveland, Ohio 

Iron Tradesman, Atlanta, Ga. 

Jamestown Vart Land, Jamestown, N. Y. 

Jewelers' Circular, New York, N. Y. 

Jewish Criterion, Pittsburgh, Pa. 

Jewish Si)ectator, Memphis, Tenn. 

Jolly Elk, St. Paul, Minn. 

Journal of Abnormal Psychology, Boston, Mass. 

Journal of Accountancy, New York, N. Y. 

Journal Anier. Med. Ass'n., Chicago, 111. 

Journal of the Amer. Soc. of Mechanical Engi- 
neers, New York, N. Y. 

Journal of Education, Madison, Wis. 

Journal Laboratory & Clinical Medicine, St. 
Louis, Mo. 

Journal of ^Medical Society of New Jersey, Ar- 
lington, N. J. 

Journal of National Dental Association, 
Chicago, 111. 

Journal of Pharmacology, Baltimore, Md. 

Journal of Political Economy, Chicago, 111. 

Journal of the Society of Automotive Engineers, 
New York, N. Y. 

Journal of Western Society of Engineers, 
Chicago, 111. 

Jovian, St. Louis, IVIo. 

Kansas City Free Mason, Kansas City, Mo. 

Kansas Municipalities, Lawrence, Kan. 

Kansas Pythian, Kansas City, Kan. 

Kansas Workman, Newton, Kan. 

Katholischer Jagendfreund, Evanston, 111. 

Kennel Adxocate, Sierra ^ladre, Cal. 

Kentucky Sunday School Reporter, Louisville. 

Keystone Magazine of Optometry, Phila., Pa. 

Kindergarten Primary ^lagazine, ^Nfanistee, 
Michigan 

Knights of the (iolden Eagle, Philadelphia, Pa. 

Lace & ICmbroidery Review, N(>w '\'ork, N. ^'. 

Ladies' Review, Port Huron, Mich. 

Lady Maccaboe, Port Huron, Mich. 

La Porte .Vrgus Bulletin. La I'orlc. Ind. 

Laundrvman's Guide, Atlanta, (Ja. 



REPORT OF THE DIVISION OF ADVERTISING 



[ 41 



Lawyer & Banker, New Orleans, La. 

Leallier Manufacturer, IJoston, ALxss. 

L. I. A. C. iNlotorist, Brooklyn, N. Y. 

Liberty Magazine Quarterly, Washington, D.C. 

Life & Labor, (liicago. 111. 

Life Insurance Courant, Oak Park, 111. 

Lincoln Free Press, Lincoln, Neb. 

Live Wires, Fargo, N. D. 

Lodge Record, Watcrtown, N. Y. 

Log Book, Bayside Yacht Club, Bayside, N. Y. 

Log of the Circuninavigators' Club, 
Burlington, N.J. 

Louisiana Planter, New Orleans, La. 

Loyal American, Chicago, 111. 

Lumber, St. Louis, Mo. 

Lumber Jack, Seattle, Wash. 

Lumberman, St. Louis, Mo. 

Lumberman's Review, New York, N. Y. 

Lumber Trade Journal, New Orleans, La. 

Lumber AVorld Review, Chicago, 111. 

Machinery, New York, N. Y. 

Majority, Wheeling, Vi . Va. 

Mantel Tile & Grate Monthly, Utica, N. Y. 

Manual Training ^lagazine, Peoria, 111. 

Manufacturer, Salem, Ore. 

Manufacturers' News, Chicago, 111. 

Manufacturers' Record, Baltimore, Md. 

Manufacturing Clothier, New York, N. Y. 

Manufacturing Jeweler, Providence, R. I. 

Marine Engineering, New York, N. Y. 

Marine Industrial Investment Digest, New York 

Marine News, New York, N. Y. 

Maryland Historical Magazine, Baltimore, Md. 

Masonic Bulletin, Cleveland, Ohio 

Master Mason, Kansas City, Mo. 

Medical Herald, Kansas City, Mo. 

Men's Wear, New York, N. Y. 

Mercantile Adjuster, St. Louis, Mo. 

^Icrchants' and ^Manufacturers' Journal, Balti- 
more, Md. 

Merchant Plumber & Fitter, New York, N. Y. 

Merchant & ^lanufacturer, Nashville, Tenn. 

Merchants' Index, Denver, Colo. 

Merchants' Journal, Topeka, Kan. 

Merchants' Journal & Commerce, Richmond, Va. 

Merchants' National Drug Journal, Des ^Moines, 
Iowa 

Merchants' National Hardware Journal, Des 

Moines, Iowa 
Merchants' Trade Index, New Orleans, La. 
^Merchants' Trade Journal, Des Moines, Iowa 
Mercurio, New Orleans, La. 
Messenger, Oshkosh, Wis. 
Metal Industry, New York, N. Y. 
Metal Record & Electroplater, Bridgeport, Conn. 



Metal Worker, Plumber &Steamfitter, New York 
Meyer Brothers Druggist, St. Louis, Mo. 
Michigan Christian Advocate, Detroit, ]Mich. 
Michigan Investor, Detroit, Mich. 
Michigan Manufacturer & Financial Record, 

Detroit, Mich. 
^lid-Continent Banker, St. Louis, Mo. 
Milk Trade Journal, Waterloo, Iowa 
Millers' Review, Philadelphia, Pa. 
Mill Furnisher, Chicago, 111. 
IMilliner, Chicago, 111. 
^Milling & Grain News, St. Louis, Mo. 
Mill News, Charlotte, N. C. 
Mill Supplies, Chicago, 111. 
Milwaukee Wochenblatt, Milwaukee, Wis. 
Milwaukee Nowiny Polski, ^Milwaukee, Wis. 
Mining Age, New York, N. Y. 
Mining & Oil Bulletin, Los Angeles, Cal. 
Mining & Scientific Press, San Francisco, Cal. 
Mining Congress Journal, AVashington, D.C. 
Missionary Magazine, Washington, D.C. 
Mississippi Sunday School Herald, Jackson, Miss. 
Mississippi Valley Lumberman, Minneapolis. 
Mississippi Valley Medical Journal, Louisville. 
Mixer & Server, Cincinnati, Ohio 
Modern Building Magazine, Detroit, Mich. 
Modern Hospital, Chicago, 111. 
Modern Methods, Detroit, :Mich. 
Modern Miller, Chicago, 111. 
Modern Painter, Chicago, 111. 
Modern Philology, Chicago, 111. 
Monumental News, Chicago, 111. 
Moose Journal, Philadelphia, Pa. 
Moravian, Nazareth, Pa. 
Motion Picture News, New York, N. Y. 
Motography, Chicago, 111. 
Motor, New York, N. Y. 
Motor Age, Chicago, 111. 
Motorboat, New York, N. Y. 
Motor Boating, New York, N. Y. 
Motor Cycle & Bicycle Illustrated, New York. 
Motor Cycling & Bicycling, Chicago, 111. 
Motordom, Albany, N. Y. 
Motorist, Omaha, Neb. 
Motor Life, New York, N. Y. 
Motor Record, New York, N. Y. 
Motor Truck, Pawtucket, R. I. 
Motor World, New York, N. Y. 
Moving Picture World, New York, N. Y. 
Municipal and County Engineering, Chicago, 111. 
Municipal Journal, New York, N. Y. 
Musical Times, Chicago, 111. 
Music Blue Book, New York, N. Y. 
Music Trade Indicator, Chicago, 111. 
Music Trade Review, New York, N. Y. 
Music Trades, New York, N. Y. 



4^2 



GOVERNMENT WAR ADVERTISING 



Mutual Magazine, Philadelpliia, Pa. 
National American, Kansas City, Mo. 
National Architect, Philadeliihia, Pa. 
National Baker, Philadelphia, Pa. 
National Banker, Chicago, 111. 
National Bottlers' Gazette, New ^'(lrk, N. Y. 
National Builder, Chicago, 111. 
National Cleaner & Dyer, Chicago. 111. 
National Drug Clerk, Chicago, 111. 
National Druggist, New York, N. Y. 
National Economist, Des Moines, Iowa 
National Engineer, Chicago, 111. 
National Class Budget, Pitt.shurgh, Pa. 
National Grocer, Chicago, 111. 
National (irocers' Bulletin, St. Paul, Minn. 
National Harness Review, Chicago, 111. 
National Hay Press, Winchester, hid. 
National Jeweler, Chicago, 111. 
National Laundry Journal, Chicago, 111. 
National Lithographer, New York, N. Y. 
National Marine, New York, N. Y. 
National Office Journal, Chicago, 111. 
National Petroleum News, Cleveland, Ohio 
National Police Journal, New York, N. Y. 
National Printer-Journalist, Chicago, 111. 
National Protective Legion, Waverly, N. Y. 
National Provisioner, New York, N. Y. 
National Real Estate Journal, Indianapolis. 
National Union Booster, Chicago, 111. 
Natural Gas & Gasoline Journal, Buffalo, N. Y. 
Nautical Gazette, New York, N. Y. 
Newark Trihuna del New Jersey, Newark, N.J. 
New Britain Przevvodnik Xatolicke, 

New Britain, Conn. 
Newhurgh Register, Newhurgh, Ind. 
New England Craftsman, Boston, Mass. 
New England Grocer and Tradesman, Boston. 
New England Hardware News, Boston, Mass. 
New England Labor Digest, Providence, R. I. 
News from Headquarters, Independent Order of 

Red Men. Chicago, 111. 
New South Baker, .Vtlanta, (.hx. 
Newspa])erdoni, New York, N. Y. 
News Record, New York, N. Y. 
New York .Vtlantis, New York, N. Y. 
New York Desteaptate Romane, New \'ork. 
N. Y. LuMd)er Trade Journal, New York. N. Y. 
New York Rohotuik Polski, New York, \. \. 
Ninth ("oast News, New York, N. Y. 
North American Wine & Sjjirit Journal, Boston 
Northwestern Confectioner, Milwaukee, Wis. 
Northwestern Druggist, St. Paul, Minn. 
Northwestern Jeweler, Albert Lea, Minn. 
Notions & Fancy Goods, New York, N. \'. 
Notion & Novelty Review, New York, N. Y. 
Notion Trade Topics, New York, N. Y. 



Northwestern Miller, Minneapolis. Minn. 
Novelty News. Chicago. 111. 
Norristown Times. Norristown, Pa. 

Nugent's Bulletin, New York, N. Y. 

Office Appliances, Chicago, 111. 

Official Railwav E(iuij)ment Register, New 

York, N. Y. ' 
Official Register of Iowa Pharmaceutical Ass'n., 

Algona, Iowa 
Ohio Architect Engineer and Builder, Cleveland, 

Ohio 
Ohio Law Bulletin, Norwalk, Ohio 
Oil Age, Los Angeles, Cal. 
Oil & C.as Journal, Tulsa, Okla. 
Oildom, New York, N. Y. 

Oil, Paint & Drug Reporter, New \'ork. N. Y. 
Oil Press. Kansas City, Mo. 
The Oil Trade Journal, New York, X. Y. 
Oil Weekly, Houston, Tex. 
Oklahoma Retail Merchant, Oklahoma City. 
Oklahoma School Herald, Oklahoma City, Okla. 
OklahomaSundaySchool Worker, Oklahoma ( "ity 
Omaha Trade Exhibit, Omaha, Neb. 
Open Exhaust, La Crosse, Wis. 
Opera House Reporter, Des Moines, Iowa 
Ojjerative Miller. Chicago. 111. 
Optical Journal & Review of Optometry, New 

York, N. Y. 
Optimist. Mt. Vernon. Ohio 
Optometrist & Optician, Rochester, N. Y. 
Order of Mutual Protection Journal, Chicago. 
Oregon Retailers Journal. Portland, Ore. 
Oregon Teachers Monthly, Salem, Ore. 
Our Animals, San Francisco, Cal. 
Outlook of Missions. Philadelphia, Pa. 

Pacific Builder & Engineer, Seattle, Wash. 

Pacific Coast Gazette, San Francisco, Cal. 

Pacific Coast Hotel & Apartment Record. Los 
Angeles, Cal. 

Pacific Coast Hotel (iazette, San Francisco. 

Pacific Coast Journal of Nursing. San Fran- 
cisco. ( "al. 

Pacific Coast Merchant, San Francisco. Cal. 

Pacific Fisherman, Seattle, Wash. 

Pacific Motorboat, Seattle, Wash. 

Pacific Printer, San Francisco, Cal. 

Packages, Milwaukee, Wis. 

Packer, Kansas City, Mo. 

Paint, Chicago. 111. 

Paint & Varnish Record, Washington, 1). C. 

Painters' Magazine, New York, N. Y. 

Paint, Oil & Drug Review. Chicago, 111. 

Paper, New York, N. Y. 

Pai)er Box Maker, New York. N. Y. 

Paper Dealer. Chicago, 111. 

Paper :\Iill .^ Wool Ptili) News, New York, N.V. 



REPORT OF TTIK DIV 



Paper Tnule, Chicago, 111. 
Paper Trade Journal, New York, N. \ . 
Park & Cemetery, Chicago, 111. 
Peanut Promoter, Houston, Tex. 
Pelham Souvenirs, Pelham, N. Y. 
Pennsylvania Lumberman, Scranton, Pa. 
Petroleum, Chicago, 111. 
Petroleum Age, Chicago, 111. 
Pharmaceutical Era, Xew York, N. "\ . 
Philadelphia Chamhcr of Commerce News Bulle- 
tin, Philadelphia, Pa. 
Philadeijjhia Gazeta Ludowa, Philadelphia. Pa. 
Philadelphia Protestant Federation, Phila.. Pa. 
Photo Craft :Magazine, Ann Arbor, ^Nlich. 
Photo Era, Boston, Mass. 

Photographic Journal of America, New York. 
Photo Miniature, New York, N. Y. 
Photo Play World, Philadelphia, Pa. 
Pioneer Western Lumberman, San Francisco. 
Plainfield Record, Plainfield, N. J. 
Playthings, New York, N. Y\ 
Piano Journal, New York, N. Y. 
Plumbers Trade Journal, New Y^ork, N. Y. 
Plumbing & Heating Magazine, Phila. Pa. 
Pocket List of Railroad Ofticials, New York. 
R. L. Polk Directory, Sioux City, Iowa. 
R. L. Polk Directory, New York, N. Y. 
Portland Directory, Portland, Me. 
Portland Grocers & ^Merchants. Portland, Ore. 
Posselts Textile Journal, Philadelphia, Pa. 
Poster, Chicago, 111. 
Potato Magazine, Minneapolis, Minn. 
Pottery, Glass & Brass Salesman, New "SOrk. 
Power, Montour Falls, N. Y'. 
Power Farming Dealer, St. Joseph, iSIich. 
Power Plant Engineering, Chicago, 111. 
Power Wagon, Chicago, 111. 
Premium Buyer, New York, N. Y'. 
Presto, Chicago, 111. 
Price Current, Wichita, Kan. 
Price Current & Grain Reports. Chicago, 111. 
Printing, New York, N. Y. 
Printing Art, Cambridge, ]\[ass. 
Produce Bulletin, New York, N. Y. 
Produce News, New York, N. Y. 
Produce Review and American Creamery, New 

York, N.Y. 
Progressive Merchant, Dallas, Tex. 
Protected Home Circle Gazette, Sharon. Pa. 
Public Schools, Denver, Colo. 
Public Service, Chicago, 111. 
Public Utilities Reports, Rochester, N. Y. 
Publishers Weekly, New York, N. Y. 
Pullman Porters' Review, Chicago, 111. 
Purchasing Agent, New York, N. \ . 
Puritan, Pittsburgh, Pa. 



ISION OF ADVERTISING [ 43 

Pythian Record. .Kbcrdeen, Wash. 

llailroad Herald, Atlanta, (ia. 

Railway Age, New ^'ork, N. V. 

Railway Electrical Engineer, New York. N. ^ . 

Railway Journal, Chicago, 111. 

Railway Maintenance Engineer, New York. 

Railway Mechanical Engineer, New York, X . Y. 

Railway Review, Chicago, 111. 

Railway Signal Engineer, New York, N. "\ . 

Railway World, Philadelphia, Pa. 

Reading Labor Advocate. Reading, Pa. 

Real EstateRecord & Builders" Guide, New York. 

Record of Christian Work, Philadelphia, Pa. 

Refrigeration, Atlanta, Ga. 

Refrigerating World, New York. N. Y. 

Reporter. Chicago. 111. 

Retail Baker, Brooklyn, N. Y. 

Retail (^oalman, Chicago. 111. 

Retail Druggist, Detroit, Mich. 

Retail Lumberman, Kansas City, Mo. 

Retail Tobacconist, Long Island City, N. Y. 

Richmond Item, Richmond, Ind. 

Rinaldis Official Guide of Tampa & South Flor- 
ida, Tampa, Fla. 

Road Maker, Moline, 111. 

Rock Products, Chicago, 111. 

Royal Highlander, Lincoln, Neb. 

Royers Financial Record, Seattle, Wash. 

Roysters Almanac, Norfolk, Va. 

Rubber Age & Tire News, New York, N.Y. 

Rudder, New York, N.Y. 

Rural Delivery Record, York, Pa. 

Safety Engineering, New York, N. Y. 

St. Joseph Service Bureau Bulletin, St. Joseph, 
Mo. 

St. Louis Commercial News & Labor Gazette, 
St. Louis, Mo. 

St. Louis Furniture News, St. Louis, Mo. 

Sales Management, Chicago, 111. 

Sample Case, Columbus, Ohio 

San Antonio Inquirer, San .Vntonio, Tex. 

Sanative Medicine Quarterly. Nyack. N. Y. 

San Francisco La Voce de Popolo, San Franci.sco 

San Marcos Times, San Marcos, Tex. 

Santa Fe Magazine. Chicago, 111. 

Sartorial Art Journal, New York, N. Y . 

School Arts Magazine, Cleveland, Ohio 

School Education, ^Nlinneapohs, ^linn. 

School Index, Cincinnati, Ohio 

School Review, Chicago, 111. 

Seamen's Journal, San Francisco, Cal. 

Sewing ^Machine Times, New York, N.Y. 

Shears, Lafayette, Ind. 

Sheet jMetal, New York, N. Y. 

Shepard's Citations, New York, N. \ . 



44 



GOVERNMENT WAR ADVERTISING 



Shoe and Leather Facts, Philadelphia, I'a. 

Shoe and Leather Reporter, Boston, ^lass. 

Shoe Findings, Chicago, 111. 

Shoe Repairer & Dealer, Boston, ^lass. 

Shoe Repair Shop, St. Louis, Mo. 

Shoe Retailer, Boston, ]\lass. 

Shreveport Royal Banner, Shrevei)ort, La. 

Signs of the Times, Cincinnati, Ohio 

Silent Partner, New York, N. Y. 

Silk, New York, N. Y. 

Simmons Spice Mill, New York, N. Y. 

Sioux Falls Journal, Sioux Falls, S. D. 

Soap Gazette and Perfumer, New York, N. Y. 

Soda Dispenser, Atlanta, Ga. 

Soda Fountain, New York, N. Y. 

Soft Drink Journal, Chicago, 111. 

South American, New York, N. Y. 

Southern Architect & Builders News, Atlanta. 

Southern Banker, Atlanta, Ga. 

Southern Carbonator & Bottler, Atlanta, Ga. 

Southern Christian Advocate, Anderson, S. C. 

Southern Christian Recorder, Nashville, Tenn. 

Southern Clinic, Richmond, Ya. 

Southern Engineer, Atlanta, Ga. 

Southern Grain & Flour Journal, Kansas City. 

Southern Lumberman, Nashville, Tenn. 

Southern Medical Journal, Birmingham, Ala. 

Southern Pharmaceutical Journal, Dallas, Tex. 

Southern School Work, Alexandria, La. 

Southern Textile Bulletin, Charlotte, N. C . 

Southern Tobacco Journal, Winston Salem, N. C. 

Southwestern Grain & Flour Journal, Wichita, 

Kan. 
Southwestern Retailer & jNIfr., Dallas, Tex. 
Sovereign Visitor, Omaha, Neb. 
Spatula, Boston, Mass. 
Spirit of Missions, New York, N. Y. 
Spokesman, Cincinnati, Ohio 
Sporting Goods Dealer, St. Louis, Mo. 
Sporting Goods Sales Journal, New York, N. Y. 
Standard, Boston, Mass. 

Starchroom Laundry Journal, Cincinnati, Ohio 
State Federationist, New York, N. Y. 
State Guard News, New Haven, Conn. 
Steam, New York, N. Y. 
Steam Shovel & Dredge, Chicago, III. 
Steel & Garnett, Philadcl])hia, Pa. 
Steel & Metal Digest, New York, N. Y. 
Stone, New York, N. Y. 
Street Railway Bulletin, Boston, Mass. 
Successful Banking, Beiilou ILirbor, Midi. 
Suffolk Herald. Suffolk, Va. 
Sugar, New York, N. Y. 
Sunnysidc, New York, N. Y. 
Sunshine Bulletin, New York, N. Y. 
Superintendent & Foreman, Boston, Mass. 



Swedish American Trade Journal, New York. 

Sweets, Atlanta, Ga. 

Talking Machine Journal, New York, N. Y. 

Talking ^Nhichinc World, New York, N. Y. 

Taylor Nasinec, Taylor, Texas 

Tea & Coffee Trade Journal, New York, N. Y. 

Telegraph & Telephone Age, New York, N. Y. 

Telephone Engineer, Chicago, 111. 

Telephone News, Philadelphia. Pa. 

Telephony, Chicago, 111. 

Temperance Cause, Boston, Mass. 

Texas Medical Journal, Austin, Texas 

Texas Municipalities, Austin, Texas. 

Texas Odd Fellow, Dallas, Texas 

Textile American, Boston, ]Mass. 

Textile Colorist, Philadelphia, Pa. 

Textile ^Manufacturer, Charlotte, N. C. 

Textile Review, Boston, Mass. 

Textiles, Boston, Mass. 

Textile Worker, New York, N. Y. 

Textile World Journal, New York, N. Y. 

Therapeutic Gazette, Detroit, Mich. 

Tiffin Daily Tribune, Tiffin, Ohio 

Timberman, Portland, Ore. 

Tobacco Leaf, New York, N. Y. 

Tobacco News, Philadelphia, Pa. 

Tobacco Worker, Louisville, Ky. 

Tobacco World, Philadelphia, Pa. 

Toledo Anieryka Echo, Toledo, Ohio 

Tomo, Honolulu, Hawaii 

Toys and Novelties, Chicago, 111. 

Tractor and Gas Engine Review, ^ladison. Wis. 

Tractor & Trailer, New York, N. Y. 

Trade Outlook, Louisville, Ky. 

Tradesman, Omaha, Neb. 

Traffic Bulletin, Chicago, 111. 

Traffic World, Chicago, 111. 

Transfer & Storage, New York, N. Y. 

T. P. A. j\Ligazine, St. Louis, Mo. 

Travelers Railway Guide, New York, N. Y. 

Trunks, Leather Goods and LTmbrellas, Phila- 
delphia, Pa. 

Trust Companies Magazine, New York, N. Y. 

Twin City Commercial Bulletin, St. Paul, ^linn. 

Typograi)hical Journal, Indiana{)olis, Ind. 

Typewriter Topics, New York, N. Y. 

Union Labor .Vdvocate, Chicago, 111. 

Union Labor Bulletin, Newark, N. J. 

Union Postal Emiiloye, Washington, D. C. 

Union Reporter, Pittsbiu'gh, Pa. 

Linited Forester, Chicago, 111. 

United Presbyterian, Pittsburgh, Pa. 

United States Su]jremc ( 'ourl .\dvance Oi)inions, 
Rochester, N. Y. 

United Stales Trade Reporter, Cincinnati, Ohio 

U.S. Tobacco Journal, New York, N. Y. 



REPORT OF THE DIV 

Fiiiversal Engineer, New York, X. Y. 

N'ehicle Journal, Dallas, Texas 

Vehicle Monthly, Philadeli)hia, I'a. 

Veneers, Indianajxilis, Ind. 

Vermont ^Medicine, Rutland, \ t. 

Violin World, New York, N. Y. 

Walden Stationer and Printer, New York, N. Y. 

Walther League Messenger, Milwaukee, AVis. 

War Cry, New York, N. Y. 

Warm Air Heating & Sheet ^Tetal Journal, 

Philadelphia, Pa. 
Waste Trade Journal, New York, N. Y. 
Watts Official Railway Guide, Atlanta, Ga. 
West Coast Lumberman, Seattle, Wash. 
Western Builder, Milwaukee, Wis. 
Western Christian Advocate, Cincinnati, Ohio 
Western Confectioner, Seattle, Washington. 
Western Contractor, Kansas City, Mo. 
Western Druggist, Chicago, 111. 
Western Drug Record, Kansas City, ]Mo. 
Western Engineering, San Francisco, Cal. 



TSION OF ADVERTISING [ 4.5 

Western Funiilurc Review, Portland, Ore. 

Western Hotels and Travel, San Francisco, Cal. 

Western ^ledical Review, Omaha, Neb. 

Western Medical Times, Reno, Nev. 

Western Motor, Seattle, Wash. 

Western Motor and Garage, Seattle, Wash. 

Western Tobacco Journal, Cincinnati, Ohio 

Western Trade Journal, Chicago, 111. 

Wilton Star, Wilton, Conn. 

Wireless .\ge, New York, N. Y. 

Wisconsin Motorist, Milwaukee, Wis. 

Women's Wear, New York, N. Y. 

Woodman Journal, Dallas, Texas 

Wood Turning, Milwaukee, Wis. 

Woodworker, Indianapolis, Ind. 

Wood Working ^fachinery List, Chicago, 111. 

Wright Directories, Milwaukee, Wis. 

Yachting, New York, N. Y^ 

Yankton Press & Dakotan, Yankton, S. D. 

Year Book, Camden, N. J. 

Y. M. II. A. Bulletin, New York, N. Y. 



House Organs 



Addressographer, Addressograph Company, 

Chicago, 111. 
Alabama Monthly, Frank Cronk, Denver, Colo. 
Alpha Aids, Alpha-Portland Cement Company, 

Easton, Pa. 
Aluminum Bulletin, Aluminum Co. of America, 

Massena, N. Y. 
Aluminum Cooking House Organ, Aluminum 

Cooking Utensil Co., New Kensington, Pa. 
.\luminuni Cooking Utensil Weekly Bulletin, 

Aluminum Cooking LUensil Co., New Kensing- 
ton, Pa. 
American Sugar Bulletin, American Sugar 

Refining Co., New York, N. Y. 
Anderson Shoe Co. House Organ, Baltimore, Md. 
Arrow, City Athletic Club, New York, N. Y. 
Arrow, Pierce Arrow Motor Car Co., Buffalo, 

New York. 
Atlantic Connecting Rod, Atlantic Refining Co., 

Philadelphia, Pa. 
Baltimore & Ohio Employes Magazine, Balti- 
more, Md. 
Birmingham, Ala., Chamber of Commerce House 

Organ, Birmingham, Ala. 
Boston Blue Bulletin, Hill Clarke & Co., Inc., 

Boston, Mass. 
Brownings Magazine, Browning King Co., New 

York, N. Y. 
Budget, ^Maryland Casualty Co., Baltimore, ]\Id. 
Building Service, Builder's & Trader's Exchange, 

Grand Rapids, Mich. 



Bulletin, Jack Wolf, San Quentin, Cal. 
Bulletin of Illinois Federation of Women's Clubs, 

Chicago, 111. 
Bulletin of Wholesale Coal Trade Association, 

New York, N. Y. 
Bulletin of Womans Club, Evanston, 111. 
B. V. Dealer, B. V. D. Company, New York. 
Carter Times, Carter White Lead Co., Chicago, 

111. 
Chameleon, The Sherwin-Williams Co., Cleve- 
land, Ohio 
Cherry Circle, Chicago Athletic Association, 

Chicago, 111. 
Cherry Circle, J. G. Cherry Co., Cedar Rapids, 

la." 
Chicago Bonding & Insurance Co. House Organ, 

Chicago, 111. 
Chicago Paper Co. House Organ, Chicago, HI. 
Cleveland Enterpri.se, Chamber of Industry, 

Cleveland, Ohio 
Colgate Clock, Colgate & Company, Jersey City, 

N. J. 
Columbian Crew, C\)lunibian Rope Co., .\ul)urn. 

New York. 
Commercial Journal, Marshalltown Club, Mar- 

shalltown, la. 
Comstock Electrifier, L. K. Comstock Co., 

New York, N. Y. 
Concrete Builder, Portland Cement Association, 

Chicago 111. 



4() 



GOVERN MEXT WAR ADVERTISING 



Coiisolidatoil Dental Manufactiiriiii; ("o. House 

Organ, New York, X. Y. 
Contacl, Westingliouse Eleelric \- Maiiiiractiir- 

\nji Co., East Pittsburgh, Pa. 
Crown, Crown Cork & Seal Co., Baltimore, Md. 
Crown Topics, Crown Cork & Seal Co., Haiti- 
more, Md. 
Demonstration, L. C. Smith & l?ros., Syracuse, 

Xew York. 
Dewey Doing.s. Dewey Portland Cement Co., 

Kansas City, Mo. 
D. C. House Organ, Diamond Crystal Salt Co., 

St. Clair, Mich. 
DuPont ^lagazine, E. I. DuPont de Xemours 

& Co., Wilmington, Del. 
Dutch Bov Painter, Xatioual Lead Co., Xew 

York, n'. Y. 
Edi.son Round Tal)le, Commonwealth Edison 

Co., Chicago, 111. 
Edison Sales Builder, Edison Lamp \\'orks of 

tiie (leneral Electric Co., Harrison, N. J. 
Electric Bulletin, Boston Last Co., Boston, 

Mass. 
Express Messenger, American Railway Express 

Co., Xew York, X. Y. 
Field Notes, Northwestern Mutual Life Insur- 
ance Co., Milwaukee, Wis. 
For Instance, McClure's Magazine, Xew York. 
Fruit Dispatch, Fruit Dispatch Co., Xew York. 
Fulton Facts, Frank Cronk, Denver, Colo. 
Furrow, Deere & Co., Moline, 111. 
Gas Defense, Gas Defense Plant, Long Island 

City, X. Y. 
G. E. Advertiser, General Electric Company, 

Schenectady, X. Y. 
Cood Fixtures, W. B. McLean Manufacturing 

Co., Pittsburgh, Pa. 
(!rai)hite, Joseph Dixon Crucible Co.. Jersey 

City, X. J. 
Gray & Dudley Catalog, (iray & Dudley Co., 

Xashville, Tenn. 
Hackle Pin, Columbian Rope Co.. .Vuburn, X.Y. 
Hartford .Vgent, Hartford Fire Insurance Co., 

Hartford, Conn. 
Haverslicks Monthly, Frank Cronk, Denver, 

Coh>. 
Ilaynes J'ioneer, llaynes .\.utomoi)ilc Co., 

Kokomo, Ind. 
Headlight, American Locomotive Co., Xew 

York, X. Y. 
House of Hubbell House Organs. House of 

Hubbell, Cleveland, Ohio 
Hymans (inide, I'rank Cronk, Denver. Colo. 
Industrial Banker, iTiduslrial Loan & (Inaranty 

Co., Chicago, 111. 
In Trench & Turret, .Vrmstrong Cork Co., 

Pittsburgh, Pa. 
Joplin Magazine, Frank Cronk, I)en\cr, Colo. 



L. I. W. Xews, Lancaster Iron Works. Lan- 
caster, I'a. 
Lightning, J. .\. Fay & l^gan Co., Cincinnati, 

Ohio 
Long Island Breeze, Fulton Motor Truck Co., 

Farmingdale, X. Y. 
Lubrication, Texas Company, Hoiiston. Texas 
^lagnet, Frank Cronk, Denver, Colo. 
Mohawk Tire Bulletin, Mohawk Tire & Rubber 

Co., Akron, Ohio 
Moos Trade Tips, J. B. Moos Company, 

Cincinnati, Ohio 
Morse Dry Dock Dial, Morse Dry Dock & 

Repair Co., Brooklyn, X. Y. 
Mortar, Watervliet Arsenal, Watervliet, X. Y. 
Murphy Chair Co., House Organ, Detroit, ^lich. 
N'aco Xews, Xatioual Malleable Castings Co., 

Cleveland, Ohio 
Xatioual Association of Bedding Manufacturers 

House Organ, Chicago, 111. 
National Dental .\ssociation House Organ, 

Chicago, 111. 
Xatioual News, National Refining Co., Cleve- 
land, Ohio 
National Paper Products Co. House Organ, 

San Francisco, Cal. 
Xational Service ^lagazine, Xational Service 

Life Society, Rochester, X. Y. 
Xatural Ice Bulletin, Xatural Ice Association of 

America, Xew York, X. Y. 
Xebraska Manufacturer, Xebraska Manufac- 
turers Association, Lincoln, Xeb. 
Xeponset Review, Bird & Son, East Walpole, 

Mass. 
Xew Era Man, New Era ^lanufactiu-ing Co., 

New York, X. Y. 
Xo-Vary Yim, Xo-Vary Products Co., Minne- 

ai)olis, Minn. 
Oldsmobile Pacemaker, Oldsmobile Co., Lansing, 

Mich. 
Optimist, Eli Bridge Co., Roodhouse, 111. 
Old Patriots Herahl, Stehli Silks Cori)oration, 

Lancaster, Pa. 
Pacific Coast Shipbuilding Co. House Organ, 

San Francisco, ( 'al . 
Partners, Baker-Nawler Co., Benton Ilarlior, 

Mich. 
Pen Prophet. L. E. Waterman Co., New York, 

X. Y. 
Pierce .Vrrow Salesman, Pierce Arrow Motor 

Car Co., Buffalo, X. Y. 
Pointers, Schuh Drug Co., Cairo, 111. 
Protection, Maryland Casualty (^o., Baltimore, 

^hl. 
Punch, LeRoy Sargent & Co., Inc., Xew York, 

X. Y. 
Purple Ribbon, South Bend Watc'h Co., South 
l$end, Ind. 



REPORT OF rilK DIVISION OF ADVFRTISINCx 



47 



Quality Talks. Cram- & Hrcod MamilacUiriiig 
Co., ('iiiciiiiiali, Oliio 

Ui-pairs & Now Tarts, Aiulcrsoii Machiiu' & 
Foundry Co., Anderson, S. ('. 

Rock Island Magazine, Rock Island Railroad, 
Chieago, 111. 

Royal Tiger, Royal Tailors, New York, N. Y. 

Sales Book ^Manufacturers Association House 
Organ, (^hicago. 111. 

Safety Hints, Wliitaker-Glessner Co., AVheeling, 
W." Va. 

Sales Letter, Westinghouse Electric & Manu- 
facturing Co., Pittsburgh, Pa. 

Scovill Manufacturing Co. House Organ, Water- 
bury, Conn. 

Searchlight, Si)erry Gyroscope Co., Brooklyn. 
N. Y. 

S. C. Bulletin, Stromberg-Carlson Telephone 
Manufacturing Co., Rochester, N. Y. 

Seaco Way, Seamans & Cobb Co., Boston, Mass. 

Shenandoah Valley National Bank House Organ, 
Winchester, Va. 

Shield, Levey Printing Co., Indianapolis, Ind. 

Shur-on Chronicle, E. Kirstein Sons Company, 
Rochester, N . Y. 

Simonds House Organ, Simonds Manufacturing 
Co., Fitchburg, Mass. 

Southwest Photo, C. Weich.sel Co., Dallas, Texas 

Sperry & Hutchinson House Organ, New York. 



Standard Cog, Standard .Vccidciil Insurance Co., 

Detroit, Mich. 
Steel Fihngs, Art ^Metal Construction Co., 

Jamestown, N. Y. 
Stewart Monogram, Stewart Manufacturing Co., 

Waterloo, la. 
Tailor Talk, Marks & Brown, Chicago, 111. 
Texaco Star, Texas Company, Houston, Texas 
Thrift Topics, First National Bank, Farrell, Pa. 
Two Bits, Hibbard, Spencer, Bartlett & Co., 

Chicago, 111. 
V. S. L., United States Light & Heat Corpora- 
tion, Niagara Falls, N. Y. 
Walk-Over Shoe Prints, Walk-Over Shoe Co., 

Campello, ^lass. 
Warners Monthly Advertising Program, Warner 

Brothers Co., New York, N. Y. 
Weaver Piano Co. House Organ, York, Pa. 
Western Electric News, Western Electric Co., 

New York, N. Y. 
Westinghouse Electric & Manufacturing Co. 

Stock Sheet, Pittsburgh, Pa. 
Westinghouse Electric News, Westinghouse Elec- 
tric & Manufacturing Co., Pittsburgh, Pa. 
Wood Construction, Ohio Association of Retail 

Lumber Dealers, Xenia, Ohio 
Wright-Martin Aircraftings, Wright-Martin Air- 
craft Corporation, New Brunswick, N. J. 



College Papers 



.Vlumni News, New York I'niversity, New York, 

N. Y. 
Amherst Graduates Quarterly , Springfield, Mass . 
Bowdoin Orient Weekly, Bowdoin College, 

Brunswick, ^le. 
Brown & White, Lehigh University, South 

Bethlehem, Pa. 
Brown Herald, Brown Univ., Providence, R.I. 
Caduceus of Kappa Sigma, Cincinnati, Ohio 
Calvin College Chimes, Calvin College, Grand 

Rapids, Mich. 
The Campus, City College of New York., N. Y. 
Colby Echo, Colby College, Waterville, Me. 
Columbia Spectator, Columbia University, New 

York, N. Y. 
Cornell Daily Sun, Cornell University, Ithaca, 

N. Y. ■ 
Cornell Widow, Cornell University, Ithaca, N.Y. 
Daily Cardinal, University of Wisconsin, Madi- 
son, Wis. 
Daily Illini, University of Illinois, Champaign, 

111'. 
Daily Maroon, University of Chicago, Chicago, 
Ilf. 



Daily Nebraskan. University of Nebraska, Lin- 
coln, Neb. 
Daily Orange, Syracuse University, Syracuse, 

n". Y. 

Darthmouth Inc. Darthnu)uth College, Hanover, 
N. H. 

Delta Upsilon Quarterly, New York, N.Y. 

Gargoyle, University of Michigan, Ann Arbor, 
:\Iich. 

Georgetown College Journal, Georgetown Col- 
lege, Washington, D. C. 

Harvard Crimson, Harvard University, Cam- 
bridge, Mass. 

Harvard Lampoon, Harvard University, Cam- 
bridge, Mass. 

High School Life, Chicago, 111. 

Hill School News, Hill School, Pottstown, Pa. 

Indian Leader, Haskell Institute, Lawrence, 
Kans. 

Indian School Journal, Indian School, Chilocco, 
Okla. 

Indiana Student, I'niversity of Indiana, Bloom- 
ington, Ind. 



48 



GOVERNMENT WAR ADVERTISING 



Johns Hopkins News Letter, Jolins Hopkins 
University, Baltimore, Md. 

Journal of College Alumnae, Ithaca, N. Y. 

Lawrentian, Lawrence College, Ap])leton, ^^'is. 

Maine Cam])ns, University of ]\Lune,()rono, Me. 

Mary Baldwin Miscellany, Mary Baldwin Semin- 
ary, Stanton, Va. 

Alichigan Agricultural College Record. Micliigan 
Agricultural College, East Lansing, ^lich. 

Michigan Technic, L^niversity of Michigan, Ann 
Arbor, Mich. 

Minnesota Daily, LTniversity of ^linnesota, 
Minneapolis, IMinn. 

Mt. Holyoke Monthly, Mt. Holyoke (^ollege. 
So. Hadley, Mass. 

!Mt. Holyoke News, Mt. Holyoke College, So. 
Hadley, Mass. 

Native American, LTnited States Indian Train- 
ing School, Phoenix, Ariz. 

Ohio Wesleyan Transcri|)t, Ohio ^^esleyan 
University, Delaware, O. 

Oracle, Henderson Brown College, .Vrkadelphia, 
Ark. 

Orange Peel, Syracuse LTniversity , Syracuse . X . Y . 

Pelican, T'^niversity of (California, Berkeley, Cal. 

Princeton Alumni Weekly, Princeton University, 
Princeton, N.J. 

Prospect, Manual Training Higli Scliool, Brook- 
lyn, N. Y. 



Red and Blue, University of Pcnnsvlvania. 
Philadelphia, Pa. 

Reserve Weekly, Western Reserve I'niversity, 
Cleveland, Ohio 

Silver and (iold, I'niversity of Colorado, 
Boulder, Colo. 

South Dakota State College Alumnus, Brook- 
ings, S. Dak. 

Smith Weekly, Smith College, Northampton, 
Mass. 

Stanford Illustrated Review, Leland Stanford 
University, Stanford, Cal. 

Student Life. Washington ^'niversit^■, St. Louis, 
Mo. 

Syracusan, Syracuse Lhiiversity, Syracuse, N. Y. 

The Tech, Massachusetts Institute of Tech- 
nology, Cambridge, Mass. 

Tiger, (^lemson College, Clemson, S. C. 

University Weekly, University of Arkansas, 
Fayetteville, Ark. 

Vassar Miscellany Monthly, Vassar College, 
Poughkeepsie, N. Y. 

Vermont Cynic, University of Vermont, Bur- 
lington, ^'t. 

Watch Tower, Rock Island High School, Rock 
Lsland, 111. 

Wellesley College News, Wellesley, Mass. 

Yale Record, Yale U^niversity, New Haven, 
Conn. 



Outdoor and Poster Advertising 



Thomas Cusack Co., Chicago, III. 
O. J. Gude Co., New York, N. Y. 



Poster Ad\ertisinij 
Chicago, 111. 



Association, 



Street Car Advertising 



Broadway, Subway and Home Borough Adver- 
tising Co., Inc., New York, N. Y. 
Eastern Advertising Co., Boston, Mass. 



Interl)orough Ra])id Transit Co., New York. 
New York City Car Advertising Co., New York. 
Public Service Corporation, Newark, N. J. 



9UO.U8 U. S. Committee on Public \ 

U n3g Information 

C. 3 

Government war advertising. 



Library 
American Association of Advertising Agencies 

New York. New York